Responsibilities

• own the day-to-day administration, development, optimisation and maintenance of marketing technology solutions, which power customer journeys across our study destination portfolio
• translate marketing, product, content and analytics requirements into scalable, high-performing MarTech solutions - ensuring seamless customer experiences across channels, platforms and data integrations
• Collaborating closely with Digital Product, Digital Marketing, Content, CRM, Data and IT teams, you'll play a key role in delivering reliable, efficient and effective end-to-end marketing technology capabilities.
• A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/5d4svmhe.
• What You’ll Bring To The Role

Requirements

• Hands-on experience working with marketing technology platforms (forms, analytics, CMS, CRM, compliance and automation)
• Strong technical problem-solving skills and attention to detail
• Experience implementing analytics, reporting, tracking, tagging and data capture solutions
• Experience of training non-technical users, and producing training materials, in uses of marketing technology platforms
• Ability to work across marketing, content, product, data and recruitment and admissions teams in a matrix environment
• Comfortable translating non-technical requirements into practical technical solutions
• Experience of working with agile development teams to scope and request enhancements, including writing requirements and testing documentation
• Experience supporting continuous improvement of digital journeys through testing and optimisation

Preferred

Benefits

• 28 days annual leave*
• Big discounts on Kaplan courses for you and your family
• 24/7 confidential helpline providing counselling and other support services
• Company pension contributions
• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
• Medicash Health Cash Plan
• Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.