West End Events

Marketing Officer

Southampton, City of Southampton, UK (Hybrid)

£31K/yr – £35K/yrMid Level3+ years expPermanent

Posted 6 weeks ago

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Job Summary

Own the email marketing and content-creation engine for donor comms, balancing campaigns, automated journeys, and SEO-aligned content to lift engagement and conversions.

  • Plan and execute email campaigns and automated journeys in Dot Digital with ongoing testing and reporting.
  • Own audience segmentation and personalised communications to improve engagement and donor retention.
  • Coordinate website content, SEO copy and campaign materials to create cohesive supporter journeys and measurable impact.

Job Description

Responsibilities

  • Plan, build, test and deploy email campaigns using the charity’s email marketing platform (currently Dot Digital).
  • Develop and manage automated supporter journeys and nurture campaigns.
  • Segment audiences to deliver relevant and personalised communications.
  • Monitor campaign performance and produce reports on key metrics, including open rates, click-through rates, conversions and engagement.
  • Ensure compliance with GDPR, PECR, DUAA, consent preferences and best practice.
  • Support continuous improvement of supporter communications through testing and optimisation.
  • Create, edit and publish content for the charity website.
  • Maintain website content to ensure accuracy, relevance and consistency.
  • Work with colleagues to improve user experience and supporter journeys.
  • Support search engine optimisation (SEO) through effective copywriting and content management.

Requirements

  • At least 3 years’ experience in a marketing or communications role
  • Experience of delivering email marketing campaigns using an email marketing platform
  • Knowledge of SEO principles and digital marketing best practice
  • Proficiency in Microsoft Office applications and CRM
  • Experience using Dot Digital or similar email marketing platforms
  • Experience using CRM systems
  • Experience working within the charity or not-for-profit sector

Preferred

  • Experience using Dot Digital or similar email marketing platforms
  • Experience using CRM systems
  • Experience working within the charity or not-for-profit sector
  • Desire to learn and be proactive

Benefits

  • 25 days holiday per year (plus Bank Holidays)
  • Extra Day off on your Birthday
  • 5% Employer Pension Contribution
  • Charity Sick Pay (after probation)
  • Blue Light Discount Card
  • Medical Cash Plan (after probation)
  • A flexible approach by arrangement with your line manager
  • Mental Health First Aiders available at work
  • Additional leave
  • Flexitime

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