Responsibilities

• Manage and grow Pasic’s social media presence, including content creation, scheduling, and engagement.
• Maintain and update the Pasic website, ensuring content is current, optimised for SEO, and aligned with branding.
• Plan and implement email marketing campaigns (newsletters, e-shots), ensuring GDPR compliance and effective database management.
• Design and produce marketing materials such as leaflets, posters, banners, and other collateral.
• Ensure all communications reflect Pasic’s brand identity and messaging.
• Assist the Fundraising Team in promoting events, digital fundraising, and appeals.
• Attend fundraising and community events, and Pasic family events, to provide marketing support, capture content and engage with attendees.
• Develop case studies, stories, and press releases to increase Pasic’s presence in local media.
• Liaise with local press to secure coverage and raise awareness of Pasic’s work.
• Monitor and report on the effectiveness of marketing campaigns and recommend improvements.

Requirements

• Relevant marketing, communications, or digital media qualification, or proven experience.
• Minimum 2–3 years’ experience in a marketing or communications role (ideally experience in the charity/third sector).
• Proven experience managing social media platforms and digital marketing campaigns.
• Experience in website content management, SEO, and email marketing.
• Experience producing marketing materials (digital and print) and maintaining brand consistency.
• Driving licence and access to a vehicle.
• Strong written and verbal communication skills.
• Ability to create compelling content for multiple audiences.
• Proficiency with website CMS, Google Analytics, social media management tools, and email marketing software. Ideally experience with WordPress and Mailchimp.
• Basic design skills (Adobe Creative Suite, Canva, or similar) for producing marketing collateral.

Preferred

• Experience in fundraising communications or working with fundraising teams.
• Media relations experience, including drafting press releases and liaising with journalists.
• Knowledge of analytics tools to track digital engagement and campaign performance.
• Experience using CRM systems (e.g. Salesforce).
• Creative and proactive with a keen eye for detail.
• Collaborative, adaptable, and able to work effectively within a small team.
• Passion for the charity sector and Pasic’s mission.