Responsibilities

• Lead marketing best practice across the arena portfolio, establishing consistent standards, tools and processes, while coaching and supporting venue marketing teams to enhance capability and performance.
• Drive digital marketing excellence, strengthening the use of social media, CRM, paid media, SEO/SEM, website performance and reporting frameworks to improve audience engagement and return on investment.
• Optimise ticket sales performance, monitoring sales and campaign data, identifying underperforming events, developing targeted marketing activity and aligning closely with ticketing partners and strategy teams.
• Build and maintain strong relationships with promoters and promoter marketing teams, ensuring collaborative campaign planning and maximising the impact of joint marketing investment.
• Support revenue growth and new product launches, developing marketing strategies that increase on-site spend, promote premium hospitality offerings and successfully launch new investments and guest experiences.
• Provide strategic stakeholder management and insight, partnering with operational leadership and senior marketing colleagues to align priorities, share performance reporting and drive continuous improvement across the arena estate.

Requirements

• Significant marketing experience within large-scale live entertainment, arenas or major touring venue environments.
• Strong understanding of high-volume ticketing, on-sale campaigns and marketing strategies for major touring artists and events.
• Proven experience building and influencing relationships with promoters and promoter marketing teams.
• Experience supporting premium hospitality, VIP products and commercial revenue initiatives.
• Strong digital marketing expertise across paid media, CRM, audience development and data-led campaign optimisation.
• Ability to analyse ticketing, sales and marketing performance data to inform decision-making and improve commercial outcomes.
• Excellent stakeholder management skills, with the ability to influence senior leaders and work effectively across multiple venues and teams.
• Strong leadership, coaching and communication skills, with the credibility to drive best practice and capability development across a network.
• Strong commercial awareness, with a clear understanding of how marketing drives ticket sales, audience growth and on-site revenue.
• Experience working closely with ticketing partners to optimise platform performance, conversion and insight-led decision-making.

Benefits

• 25 Days Annual Leave – Work hard, rest well.
• Life Assurance – Peace of mind knowing your loved ones are protected.
• 5% Pension Contribution – Helping you prepare for a bright future.
• Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
• Employee Assistance Programme – AXA Health support whenever you need it.
• Eye Care Support – Vouchers and contributions towards glasses.
• Cycle to Work Scheme – A greener, healthier commute.
• Employee Referral Scheme – Recommend great people and get rewarded.