Responsibilities

• Consumer logged-out and discovery surfaces — homepage, landing pages and acquisition surfaces.
• The positioning and storytelling of the Wise Account across markets, so customers understand Wise is more than money transfer.
• A clear customer messaging hierarchy across send / receive / spend.
• The localisation process that leverages regional-team knowledge and balances it against a consistent global proposition.
• A live view of how customers perceive us — customer interviews (converts and non-converts), competitor positioning and gaps — translated into positioning frameworks that inform both acquisition and onboarding narratives.
• Revised homepages and logged-out surfaces with clearer positioning of Wise as an account.
• Awareness and conversion campaigns with marketing across our main markets — homepage, ads, SEO-driven content.

Requirements

• Strong positioning experience. You've built or refined product narratives that differentiated a brand or product in a competitive space. You make complex products simple and compelling.
• Data-informed decision making. You use customer insight, research and performance data to shape messaging and evaluate success. You've built metrics frameworks that link comms to adoption.
• Acquisition surfaces as products. You understand how websites and landing pages work as product surfaces, not just marketing channels.
• Global mindset. You understand localisation, segmentation, and how to balance global consistency with local relevance.
• Collaborative leadership at Principal level. You align product, engineering, marketing and regional teams and drive decisions to a conclusion — bringing alignment without losing speed, and holding a clear point of view under challenge.

Benefits

• The chance to work in a diverse, inclusive, and innovative environment.
• A hybrid working model, allowing for a blend of home and office work.
• A generous self-development budget and comprehensive benefits package.
• The compensation package, including RSUs.