Marketing Manager, Hits Radio (Maternity Cover) at Bauer Media Group | London, UK

Bauer Media Group

Marketing Manager, Hits Radio (Maternity Cover)

London, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Coordinate and optimize cross-channel marketing campaigns to grow listenership and engagement across Hits Radio, with emphasis on events, partnerships, CRM, paid social, and budget discipline.

Campaign Execution: plan and deliver campaigns across events, partnerships, activations, and paid social to drive audience growth.
Brand & Partnerships: collaborate with content teams, social, design, and external agencies to ensure cohesive messaging and sponsor delivery.
CRM & Engagement: develop CRM strategies to deepen relationships and sustain audience growth.

Job Description

Coordinate and optimize cross-channel marketing campaigns to grow listenership and engagement across Hits Radio, with emphasis on events, partnerships, CRM, paid social, and budget discipline.

Campaign Execution & Optimization: plan and deliver campaigns across events, competitions, partnerships, activations, and paid social to drive audience growth.
Brand Consistency & Partnerships: collaborate with content teams, social, design, and external agencies to ensure cohesive messaging and sponsor delivery.
CRM & Audience Engagement: develop CRM strategies to deepen relationships and sustain audience growth.
Measurement & Reporting: work with agencies and insights teams to track campaign effectiveness and translate data into action.
Budget & Resource Management: oversee the marketing budget in coordination with Head of Marketing.
Partnership Proposals & Delivery: support partnership pitches and ensure successful delivery of commitments.
Agency & Stakeholder Management: manage relationships with external agencies, partners, and sponsors.
Design & Creative Briefing: work with Bauer’s Design Hub to brief design requirements.
Team Leadership: mentor and coordinate one team member to execute plan components.
Cross-Functional Collaboration: align with marketing, audience, and commercial teams for consistent touchpoints.

Bauer Media Group

3.2 Glassdoor

We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online Publishing, Audio broadcasting and entertainment, Out of Home advertising, and Investments in other media related sectors. We are one of Europe’s largest Publishers, with almost 500 million copies sold each year. From women’s and celebrities’ magazines and TV listings to food and special interest, we own some of Europe’s most popular digital and print publishing brands. Our Audio business operates more than 150 radio and podcast brands, reaching over 61 million listeners every week. Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset. Our workforce of over 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives. Our mission is to entertain, serve and inspire our customers, making each day a little better and supporting them as they organise their lives and discover more.Our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us. Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together. https://www.bauermedia.com/imprinthttps://www.bauermedia.com/data-privacy

Hamburg, Hamburg, DEU

5.7K employees (2,485 in marketing)

www.bauermedia.com

43% recommend to a friend

66% CEO approval