Responsibilities

• Lead the development and delivery of marketing and communications strategies that support business growth and recruitment objectives.
• Manage HICA's brand identity, ensuring all marketing activity reflects our values and commitment to high-quality care.
• Drive occupancy growth and homecare package growth through targeted campaigns and market insights.
• Manage and enhance HICA's websites, digital channels and social media presence.
• Develop engaging content, campaigns and promotional materials across multiple platforms.
• Support the customer journey by helping improve enquiry handling, conversions and customer experience.
• Lead recruitment marketing initiatives designed to attract and retain talented people.
• Promote HICA's learning and development services and support commercial income opportunities.
• Build relationships with local communities, professional networks and external stakeholders.
• Analyse marketing performance, campaign effectiveness and return on investment to continuously improve outcomes.

Requirements

• Previous experience in a marketing management, or standalone marketing role but ready for your next step.
• Strong digital marketing, social media and content creation experience
• Experience managing multiple campaigns and priorities simultaneously.
• Excellent communication and stakeholder engagement skills.
• Experience with website management, SEO and digital advertising.
• The confidence to work collaboratively with operational leaders and support services.
• A full UK driving licence and willingness to travel between services when required.

Benefits

• Salary – £40 -45k DOE
• Permanent - 40 hours per week.
• Annual leave – 25 days plus bank holidays
• Penson – 5% auto enrolment contribution
• HICA Benefits App –
• Instant access to retail, cinema & entertainment discounts.
• Access earned wages before pay day
• Discounted insurance products
• Cycle to Work and other salary sacrifice rewards
• Gym discounts