Responsibilities

• Develop and deliver integrated B2B marketing strategies to drive subscription growth, acquisition and revenue performance across both brands
• Design and manage multi-channel campaigns to increase brand visibility, audience engagement and lead generation
• Develop and optimise lead nurturing programmes to convert prospects into subscribers and sales pipeline opportunities
• Analyse audience, customer and campaign data to identify growth opportunities and improve conversion performance across the marketing funnel
• Use first-party data, segmentation and customer insights to improve targeting, personalisation and campaign effectiveness
• Continuously review and optimise the end-to-end customer journey from acquisition through to retention and renewal
• Collaborate with sales teams to monitor lead quality, pipeline performance and conversion outcomes
• Coordinate and support B2B events, webinars and other marketing-led activations to drive audience growth
• Define and track marketing KPIs, objectives and budgets in collaboration with leadership
• Produce regular reporting and insight-led recommendations to support decision-making and improve marketing performance

Requirements

• Knowledge of B2B marketing principles including subscription, membership or lead generation models
• Understanding of digital marketing channels including email, paid media, social and content marketing
• Knowledge of customer lifecycle marketing, segmentation and audience engagement strategies
• Understanding of CRM and marketing automation systems
• Awareness of data-led marketing approaches and performance measurement techniques
• Strong analytical and commercial thinking with ability to interpret data and generate actionable insights
• Excellent communication and stakeholder management skills across multiple teams and levels
• Strong organisational and project management skills with ability to manage multiple campaigns and priorities
• Ability to build effective marketing strategies based on audience insight and business objectives
• Proficiency in marketing systems, CRM platforms and digital reporting

Preferred

• You are customer-focused and understand audience needs; you are collaborative across teams; you are commercially minded and results driven; you are analytical and insight-led; you are proactive and adaptable; you are a strong communicator who can influence stakeholders

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3)
• Generous contributory pension scheme
• Health Cash Plans: access to healthcare benefits including medical, dental and optical expenses