Responsibilities

- Develop and implement comprehensive marketing strategies tailored to the African market, aligning with overall business objectives. - Manage social media platforms, creating engaging content that resonates with target audiences and enhances brand visibility. - Oversee product management activities, ensuring offerings meet market demands and consumer preferences. - Lead branding initiatives to establish a consistent and compelling brand identity across all channels. - Conduct market research and analysis to identify trends, customer needs, and competitive positioning, informing strategic decisions. - Identify, plan and manage the launch of new products and set budgets, targets ad timelines - Coordinate public relations efforts to foster positive relationships with media outlets, partners, and stakeholders. - Utilise Adobe Creative Suite tools to design marketing materials, advertisements, and digital content. - Drive B2B marketing campaigns to establish partnerships and expand business opportunities within UK. - Analyse campaign performance metrics, adjusting strategies to optimise engagement and return on investment. - Ensure all commercial activities comply with UK advertising standards and consumer protection regulations