Responsibilities

• Develop and deliver annual marketing and communications plans aligned to organisational priorities
• Revenue Generation & Commercial Growth: Drive delegate acquisition and membership growth through targeted campaigns to improve conversion rates, delegate numbers, and memberships
• Segmented Engagement: Lead the development of tailored engagement strategies for different stakeholder groups, ensuring communications are purposeful, relevant and aligned to the needs of schools, partners, sponsors and wider stakeholders
• Digital Transformation: Lead the strategic expansion of our digital presence to increase professional visibility and high-level engagement
• Campaign Leadership: Lead integrated marketing campaigns that amplify the commercial and reputational impact of the events programme, membership offer and policy influence work
• Brand Guardianship: Manage the brand identity across all internal and external channels to ensure total consistency of the Schools North East "Voice"
• Comms Innovation: Reinvigorate e-comms with a dynamic approach designed to reduce information overload and improve engagement metrics
• Policy Distillation: Distil complex policy and educational information into clear, compelling narratives that support organisational advocacy
• Performance Metrics: Utilise data analytics and member feedback to report on ROI and justify marketing effort and spend
• Operational Optimisation: Lead the development and optimisation of the CRM and website
• Cross-Functional Integration: Work as the "Glue" between Business, Events, and Policy teams to ensure marketing activity directly supports their specific delivery goals, marketing operations, improving user experience, and ensuring strict data compliance
• Team Mentorship: Line manage the Marketing & Communications Officer, setting clear KPIs and fostering a high-performance, collaborative culture

Requirements

• Strong interpersonal skills: The ability to build positive relationships with colleagues, members, sponsors, partners, and external stakeholders
• Highly motivated: The ability to manage competing priorities, work at pace, and deliver high-quality outcomes to deadline
• Delivery track record: Demonstrable experience of marketing that supports audience growth, engagement, events, memberships, and income generation. A strong history of managing multi-channel campaigns that have had a measurable impact
• Digital performance: Demonstrable experience of improving website performance through SEO, content optimisation and user journey design, resulting in measurable outcomes
• Technical proficiency: Experienced in using CRM platforms, website content management systems, analytics platforms, social media channels and other marketing technologies to support organisational objectives
• Analytical mindset: Ability to use data-driven insights to shape messaging and improve the effectiveness of marketing spend
• Strategic distillation: Exceptional ability to translate complex information into messages that drive stakeholder action
• Leadership capability: Proven experience of leading projects or teams, with a demonstrable ability to mentor, develop, and foster a high-performance culture

Nice to have

• Experience in the education, charity, membership, or public sector
• Formal line management experience (e.g., 1–3 direct reports), including setting objectives and conducting reviews.

Benefits

• Holidays: 30 days plus Bank Holidays
• Company pension