Retail44

Marketing & Lead Generation Executive

Truro, Cornwall, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 5 weeks ago

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Job Summary

Build the early funnel for event marketing by owning prospecting, lead nurturing, and CRM hygiene while aligning campaigns with sales goals.

  • Own prospecting and outbound campaigns across email, LinkedIn and digital channels.
  • Qualify, nurture, and hand leads to sales with clear measurement and reporting.
  • Coordinate with sales to ensure marketing activity targets the right buyers and markets.

Job Description

Responsibilities

  • Generate high-quality leads and opportunities for the sales team
  • Research and identify prospective exhibitors, sponsors, partners and attendees
  • Build and maintain prospect databases
  • Support outbound campaigns through email, LinkedIn and digital channels
  • Identify new markets, sectors and business opportunities
  • Qualify and nurture leads before passing them to the sales team
  • Create and deliver email marketing campaigns
  • Manage and grow LinkedIn engagement across event brands
  • Support social media activity across multiple platforms
  • Assist with content creation including newsletters, promotional campaigns and digital marketing materials

Requirements

  • Positive, driven and commercially minded
  • Strong communication skills
  • Excellent organisational abilities and attention to detail
  • Comfortable using LinkedIn and social media professionally
  • Confident using Microsoft Office and marketing systems
  • Ability to manage multiple projects and deadlines
  • Creative thinker with a proactive attitude
  • Interest in marketing, lead generation and business growth

Preferred

  • Experience with email marketing platforms, LinkedIn campaigns, CRM systems or digital marketing tools would be beneficial but is not essential.

Benefits

  • Comprehensive training and ongoing support
  • International travel opportunities
  • Clear career progression pathways
  • Company pension scheme
  • Paid birthday day off
  • Helping Our World volunteering day
  • Regular team socials
  • Early finish every Friday
  • Fun, ambitious and supportive working environment
  • Casual dress

Marketing Team

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