Marketing & Lead Generation Executive

Romford, Barking and Dagenham, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own a data-informed student lead pipeline: generate, qualify, and nurture prospects across outbound and digital channels, while coordinating with teams to lift engagement and conversion.

  • Pipeline ownership: drive lead generation, qualification, and follow-up across multiple outreach channels.
  • CRM and reporting: maintain clean records and campaign metrics to improve conversion strategies.
  • Event and cross-team collaboration: support recruitment events and partner with internal teams to boost engagement and outcomes.

Job Description

Responsibilities

  • Generate and qualify prospective student leads through outbound calls, social media, LinkedIn, referrals, events, and digital campaigns.
  • Contact and engage prospective students professionally to promote educational opportunities and consultation bookings.
  • Manage and nurture leads through phone, email, WhatsApp, SMS, and CRM follow-ups.
  • Support and contribute to social media marketing campaigns across Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
  • Create engaging marketing content, including social posts, flyers, campaign messages, short videos, and promotional materials.
  • Maintain accurate CRM records, lead tracking, and campaign reporting.
  • Assist with student recruitment events, webinars, open days, and community outreach initiatives.
  • Work collaboratively with internal teams to improve lead conversion and student engagement.

Requirements

  • 2–3 years of experience in marketing, lead generation, student recruitment, sales, telesales, admissions, customer service, or a similar customer-facing role.
  • Excellent verbal and written communication skills.
  • Strong confidence in telephone outreach and relationship-building.
  • Experience using CRM systems, Microsoft Office, Google Workspace, and digital communication tools.
  • Good understanding of social media marketing and online lead generation.
  • Highly organised, proactive, target-driven, and able to manage multiple priorities.
  • Ability to work independently and as part of a collaborative team.

Preferred

  • Experience within education, training, recruitment, or consultancy sectors.
  • Knowledge of UK higher education, adult learning, or student finance processes.
  • Experience using social media, LinkedIn and digital campaigns for outreach and lead generation.
  • Familiarity with Canva, Adobe Express, Meta Business Suite, or email marketing tools.
  • Ability to create engaging short-form video or social media content.
  • Additional community languages such as Romanian, Ukrainian, Bengali, Hindi, Urdu, Slovakian, or others are highly desirable.

Benefits

  • Competitive salary based on experience.
  • Attractive performance-based bonuses and incentives.
  • Career progression opportunities within marketing, recruitment, and education consultancy.
  • Ongoing training and professional development support.
  • Friendly, supportive, and collaborative team environment.
  • Valuable hands-on experience in digital marketing, CRM management, lead generation, and student recruitment.
  • Opportunity to make a real impact by helping learners achieve their educational and career goals.