Responsibilities

• Develop, monitor and optimise cross-platform campaigns to drive new audiences and meet key sales and engagement targets, leading and motivating a team of marketing professionals whose work includes paid social, PPC, SEO, out-of-home, print and distribution, email and content creation.
• Programme unique experiences and initiatives specifically for first-time opera-goers to introduce opera in new and unexpected ways and create memorable first encounters with opera.
• Play a pivotal role in facilitating collaborative meetings that produce actionable insights and focus on continuous improvement.
• Work closely with tour venues on developing and implementing marketing campaigns for our shows, sharing key targets, messages and assets, monitoring sales, budget and activity, and facilitating regular meetings to track progress and drive box office revenue.
• Collaborate with the Marketing Lead (CRM) to ensure acquisition activity is the first step in a successful growth marketing strategy supported by retention activity.
• Monitor marketing campaign budgets, tracking and reporting expenditure and ensuring activity is within budget.
• As part of a group of Team Leads, oversee and implement processes that ensure a smooth-running, efficient team.
• Effectively line manage three direct reports.