Responsibilities

• With the support of Trustees, develop and review St Hilda’s East’s marketing strategy and take the lead in its implementation.
• Develop and implement the organisation’s social media strategy, ensuring high quality posts and engagement across all our social media platforms.
• Ensure St. Hilda’s East’s website is accurate, up to date and user focused and reaches its audiences effectively.
• Create and distribute marketing materials and write and manage communications with external stakeholders which are consistent with SHE branding guidelines, reflect our Vision Mission and Values, describe our services and demonstrate their impact.
• Ensure all communications are of high quality, with a strong focus on clarity and grammatical accuracy.
• Develop St. Hilda’s East’s branding guidelines and review their implementation.
• Contribute to the development and implementation of strategies to generate income from office rental and room hire, high net worth individuals, local businesses, community fundraising and social enterprise.
• Develop diverse opportunities for individual giving and ensure outstanding donor stewardship.
• Maximise income through coordinating, publicising and executing fundraising activities, such as sponsored activities with corporate partners and ticketed events.
• Develop the relationship between St. Hilda’s East and the Guild, parents and pupils of Cheltenham Ladies’ College in collaboration with St. Hilda’s East’s Guild-nominated trustees.

Requirements

• Experience of developing and implementing marketing strategies, ideally in a small charity setting.
• The ability to write eloquently and succinctly, with meticulous attention to detail.
• Experience of creating effective social media and website content.
• A commitment to St. Hilda’s East’s vision, mission and values and the ability to communicate them in a compelling way.
• A proactive and creative approach to solving problems and researching and developing new sources of income.
• Excellent interpersonal and presentation skills, including an ability to network and develop positive relationships with a diverse range of people including high net worth individuals, partners, colleagues, and service users.
• Competence in the use of IT, ideally including Microsoft Office, WordPress, and a CRM system (we use Beacon).
• A robust understanding of GDPR and data protection principles and the ability to handle personal information securely and confidentially.
• The ability to work positively as part of a team.
• The ability to manage a busy workload with multiple priorities, with experience of balancing the necessity to work at a strategic level whilst managing operational deadlines, such as those involved in planning events.

Preferred

• Experience in charitable fundraising – securing funds from individual donors and/or community fundraising events

Benefits

• You will have access to an Employee Assistance Program, Training & Development support, flexible working arrangements, and 25 annual leave days plus bank holidays.