Responsibilities

• As Marketing Executive, you will implement all sales and aftersales marketing campaigns, supporting marketing activities for the group and OEM to constantly improve enquiry levels in line with divisional strategy.
• You will update digital marketing content on both the group website and OEM retailer website, assist local social media champions in driving content, and support marketing preference opt-ins and data capture improvements.
• Additionally, you will measure all marketing campaigns and share results with key stakeholders, ensuring all dealerships adhere to GDPR legislation, and assist in the creation of annual marketing plans.
• You will develop relationships with all third-party agencies and OEM marketing teams, working to improve existing customer engagement and conquest customer activity across all marketing channels for the business.
• Furthermore, you will assist the Brand Manager, Divisional Marketing Manager, and Divisional Marketing Director with all other marketing activities as needed, ensuring cohesive and effective marketing strategies throughout the organization.
• You’ll have the opportunity to be involved with: Taking full ownership of maintaining the offer and content sections of the website, ensuring information is always accurate, relevant, and reflective of business priorities.
• Building strong communication channels with dealer operations and central teams, including digital, PR, content, social, and customer retention, to ensure seamless collaboration and joined-up campaign delivery.
• Leading briefing meetings with in-house marketing teams and completing high-quality briefing documents, ensuring that requirements and deadlines are clear, realistic, and understood by all parties.
• Supporting senior leaders to deliver campaigns that align with group and national messages, and playing an active role in operational dealer meetings to ensure campaigns are effectively rolled out.
• Using insights and findings from market research and performance analysis to shape campaign messages, ensuring sales propositions remain competitive and customer-focused.

Requirements

• Previous experience in retail marketing or within a similarly fast-paced industry, with a strong understanding of how to deliver results through campaigns.
• Strong communication skills, with confidence in engaging a wide range of stakeholders and the ability to collaborate effectively across different teams.
• A solid understanding of the digital marketing landscape, combined with the curiosity and willingness to learn more.
• Highly organised, with the ability to manage multiple projects, prioritise effectively, and meet tight deadlines.

Preferred

• Experience delivering multi-channel campaigns and managing budgets would be highly desirable.
• Knowledge of automotive retail would be an advantage, but a passion for marketing and a customer-first approach are

Benefits

• Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
• Celebrate your special day with an extra day off on your birthday
• Our industry-leading Family Leave Policies ensure you’re supported when it matters most
• Access a new car through our Salary Sacrifice scheme and enjoy a smarter way to drive
• Take a paid day to volunteer and give back to a cause close to your heart
• We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
• Unlock your potential with tailored training and endless career growth opportunities
• Commute for less with our cycle to work scheme
• Access high street discounts to make the everyday a little more rewarding
• Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme