Responsibilities

• Manage and update website content, ensuring it remains engaging, accurate, and optimised for performance and conversion.
• Support the planning and execution of multi-channel marketing campaigns across digital platforms including social media, email, display and affiliate platforms.
• Contribute to SEO, PPC, and overall digital performance improvements to increase visibility and engagement.
• Assist in delivering national and local marketing initiatives, promotions, and pricing campaigns in collaboration with operational teams.
• Create and manage marketing materials such as leaflets, posters, and digital assets, maintaining strong brand consistency.
• Support exhibitions, events, and partnerships to enhance APCOA’s market presence.
• Work alongside the Lead Digital Executive on campaigns, competitions, and new growth opportunities.
• Contribute to the ongoing development and promotion of digital products (including mobile apps), supporting content updates, campaigns, and customer engagement initiatives.
• Analyse campaign performance and customer behaviour, providing insights and recommendations for improvement.
• Stay up to date with marketing trends, tools, and technologies to keep campaigns fresh and competitive

Requirements

• 3+ years experience in a marketing role, ideally with exposure to digital and B2C campaigns
• Strong understanding of marketing channels including social media, email, PPC, and SEO
• Experience managing website content and working with CMS platforms
• A creative mindset with the ability to produce engaging content and campaigns
• Analytical skills with the ability to interpret data and optimise performance
• Excellent organisational skills and the ability to manage multiple projects simultaneously
• Strong communication and stakeholder management skills
• A proactive, self-motivated approach with a willingness to learn and develop
• Familiarity with Adobe Creative Suite or Canva is a plus

Preferred

• Experience with app growth and digital product promotions
• Experience in B2C marketing preferred

Benefits

• 25 days annual leave plus 8 Bank holidays
• Hybrid working (3 days in office / 2 days from home)
• Pension scheme
• Employee discount benefits
• A supportive and collaborative team environment where your ideas are valued