Marketing Executive (Digital)

Milton Keynes, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the hands on CRM and website optimization, turning data and workflows into a tight student conversion engine with strong analytics and dashboards.

  • CRM & Website Ops: Own HubSpot data architecture, workflows, and site optimization to streamline lead capture and customer journeys.
  • Analytics & Dashboards: Build Google Analytics and HubSpot dashboards to track performance and surface actionable insights for Marketing and Communications.
  • Integrated Campaigns: Drive cross audience digital activity to attract, inspire, and convert leads through seamless content and funnel improvements.

Job Description

Responsibilities

  • you will be a creative and innovative techie, comfortable managing our CRM system HubSpot, with a particular focus on data and workflows, as well as managing and developing our website and ensuring it’s optimisation.
  • You will drive student conversion and deliver a great customer experience.
  • Analytics will be something you live by, using Google Analytics and creating dashboards in HubSpot to keep a track on performance, as well as providing valuable insights to the wider Marketing and Communications team.
  • We can promise you that no two days will be the same, that you’ll have the opportunity to work across our audiences to attract, inspire and convert leads through integrated digital marketing activity.

Requirements

  • passion for all things digital marketing
  • creative and innovative techie
  • comfortable managing our CRM system HubSpot
  • focus on data and workflows
  • managing and developing our website and ensuring it’s optimisation
  • Analytics using Google Analytics and creating dashboards in HubSpot

    Benefits

    • 25 days annual leave, 3 additional days leave for Christmas to New Year closure and UK Bank Holidays (entitlement will be pro-rated for part-time employees)
    • Generous Pension Scheme
    • Professional development opportunities, including professional qualifications
    • Employee Assistance Programme (EAP) accessible 24 hours per day, 365 days per year
    • A variety of amazing discounts with NUS Card
    • Employee wellbeing platform with options to book free activities
    Milton Keynes College Group logo

    Milton Keynes College Group

    3.1 Glassdoor

    At Milton Keynes College Group, we’re proud to welcome learners of all levels – delivering exceptional education in all of our sectors. MK College, MKC Commercial, and South Central IoT offer a full range of qualifications, study programmes, apprenticeships and Higher Education to full and part-time students, and employability and key skills training programmes to local community learning centres. We’re also one of the largest providers of Prison Education.Here at MK College Group, we know that education has the power to create equal opportunities and to build fairer futures that lead to an inclusive society for all.

    Founded in 1982
    Milton Keynes, England, GBR
    1.1K employees (21 in marketing)
    43% recommend to a friend
    70% CEO approval

    Traffic Signals

    Monthly Visitors
    19.7K
    Traffic Source Mix
    Search
    67.9%
    Direct
    20.7%
    Referral
    4.9%
    Social
    2.8%

    Headcount Trend

    Current headcount: ~1.1K

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1

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