Responsibilities

• Execute agreed marketing campaigns from brief through to delivery, follow-up and reporting across relevant systems and channels, including CRM, marketing automation, email, landing pages, campaign data, tracking and reporting.
• Deliver agreed events, webinars and roundtables from planning through to post-event follow-up and reporting, including email communications, registration tracking, landing pages, attendee data, CRM updates and performance reporting.
• Coordinate the operational elements, including suppliers, attendees, speakers, event materials and onsite support where required.
• Manage day-to-day website updates, ensuring pages, landing pages, forms, links, CTAs and digital assets are accurate, current and easy to use.
• Monitor website and digital performance using tools such as Google Analytics, Google Search Console, Google Ads, keyword tools and relevant platform analytics, identifying trends, issues and opportunities for improvement.
• Support SEO, AEO, GEO and AI-search visibility by helping ensure website content is clear, well structured, useful, accurate and easy for both buyers and search tools to understand.
• Manage the operational setup required to deliver marketing activity across CRM, marketing automation, website, webinar, reporting and project management tools.
• Support lead management processes, including allocation, follow-up tracking, campaign attribution and progress updates.
• Maintain general marketing administration, including internal marketing requests, budget updates, POs, handovers and process documentation.

Requirements

• Previous B2B marketing experience
• Experience executing marketing campaigns, events, webinars or digital marketing activity from brief through to delivery, follow-up and reporting
• Able to work independently in a small team, manage multiple priorities and keep work moving without direction.
• Strong attention to detail and organisational skills, with the ability to manage deadlines, tasks, records, handovers and follow-up actions.
• Clear written and verbal communication skills, with the ability to work well with Sales, Customer Success, partners, agencies and internal stakeholders.
• Working knowledge of CRM and marketing automation platforms, such as Salesforce, Salesforce Marketing Cloud, Canva, adobe or similar.
• Understanding of digital marketing principles, including email marketing, website performance, SEO, social media, campaign tracking and analytics.
• Strong IT skills, including Microsoft Word, Excel and PowerPoint.
• Comfortable using AI tools such as ChatGPT to support research, drafting, productivity and marketing execution.

Preferred

• Experience in CCaaS, SaaS, IT, telecoms, CX, contact centre or another technology sector
• Experience with Google Analytics, Google Search Console, Google Ads, LinkedIn analytics, Looker Studio / Google Data Studio, SEMrush, Ahrefs or similar tools
• Working knowledge of SEO, AEO, GEO or AI search visibility
• Experience using Adobe Creative Suite, Canva or similar tools for basic design updates or campaign assets
• Experience working with external creative, content or design agencies
• Experience producing reporting that explains what changed, why it matters and what action should happen next

Benefits

• Competitive salary and benefits package
• Opportunities for professional development and career advancement
• A supportive and collaborative work environment
• The chance to be part of an innovative and growing company.