Responsibilities

• Develop and deliver a multi-market marketing strategy aligned with Affidea’s commercial, clinical, and operational goals.
• Oversee internal and external communications, PR, media relations, and crisis-communication protocols.
• Lead marketing support for new clinic openings, rebrands, acquisitions, and corporate announcements.
• Drive digital marketing strategy, including website optimisation, SEO/SEM, paid media, and social engagement.
• Lead market growth initiatives to increase patient volumes, referral pathways, and partnerships across the UK, NI, and ROI.
• Monitor market trends, competitor activity, and healthcare policy shifts to identify commercial opportunities.
• Protect and strengthen the Affidea brand across all markets, ensuring global brand consistency with local-market relevance.
• Enhance online patient acquisition funnels and digital referral pathways.
• Oversee analytics, reporting, and performance dashboards to improve ROI.
• Partner with Commercial, Sales, Operations, and Clinical teams to support revenue growth targets.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 9 + years of progressive marketing experience, with at least 5 years in a senior leadership or director-level role (Healthcare/MedTech experience is a plus)
• Track record of delivering measurable growth, including patient acquisition, referral pathway expansion, or B2B/B2B2C partnerships.
• Experience supporting commercial, sales, or operational teams with targeted marketing initiatives.
• Experience managing brand strategy, reputation management, PR, and crisis communications.
• Skilled in developing multi-channel brand campaigns tailored to different audiences and markets.
• Experience leading go-to-market strategies for new services or clinic openings.
• Exposure to M&A integration marketing, rebranding, or scaling new operating models.

Preferred

• Healthcare/MedTech experience is a plus