Responsibilities

• Creating brand and marketing campaigns that raise awareness of TiPJAR with key audiences, improving discoverability and reputation
• Owning demand generation, consistently producing high-quality leads, with accurate and persuasive messaging that is tailored and honed to each persona
• Developing lead gen journeys that move prospects from first touch through to sales-ready opportunities, using layered tactics to progress them through the funnel
• Planning, building and executing multi-channel campaigns, ensuring clarity across touchpoints, and effective results
• Driving pipeline and working closely with Sales to determine what works, what doesn't, and being agile and pivoting where necessary
• Optimising campaign performance on a daily basis, always striving for the best possible impact from our marketing activity
• Leading on content, ensuring a regular cadence of activity that builds the brand, its personality and its reputation in the market
• Improving our presence through SEO, AEO and GEO, and being an advocate for best practice in every touchpoint for the business
• Defining which marketing channels we activate, budgeting accordingly and reporting on the impact of each activated channel
• Being the brand guardian, upholding high-quality standards for how we are perceived externally

Requirements

• Strong hands-on B2B SaaS marketing experience
• Evidence of strong background in lead generation
• Proven campaign execution driving revenue
• Fluent in B2B marketing reporting, insight and strategy
• Multi-channel expertise, with an integrated mindset
• Commercially driven, with the ability to derive insight from limited data or results
• Bias for action and the confidence to make quick decisions
• Leadership experience and competence managing and growing a team
• Strong communication skills, and the ability to manage upward as well as lead a department

Benefits

• Competitive salary, bonus and equity options
• Flexible working options
• Work from anywhere for up to 4 weeks a year
• TiPJAR rewards scheme
• Salary Sacrifice Pension Scheme
• Company socials
• A values-led, supportive team
• A workplace where your ideas matter and your impact is visible
• A genuine leadership role shaping the future of a high-growth SaaS business
• The chance to work closely with some of the UK's leading hospitality operators