Responsibilities

• Manage the social media accounts for several different brands.
• Plan, create and publish content across Facebook, Instagram, LinkedIn and other relevant platforms.
• Develop separate content plans that reflect the audience, style and objectives of each brand.
• Write engaging captions, promotional messages and campaign content.
• Schedule posts and maintain a consistent posting calendar.
• Respond to comments and messages where required.
• Monitor performance and recommend improvements based on engagement and campaign results.
• Create original graphics for social media posts, advertisements, email campaigns, printed mailers and promotional offers.
• Produce professional, brand-consistent designs without relying on an external designer for routine marketing materials.
• Resize and adapt creative content for different platforms and formats.