Responsibilities

• Executing and evolving our marketing campaigns, driving engaging content creation, managing practice marketing support and building the infrastructure and systems that enable efficient campaign delivery across the organisation:
• Social Media Strategy & Content Management (including channel & engagement growth)
• PPC / Digital Advertising Strategy & Delivery
• SEO (alongside our agency)
• Overall Digital Presence
• Practice Acquisition Integrations - building brand/marketing infrastructure for clinics, aligned with growth objectives
• Practice Marketing Support (across all channels, typically patient acquisition)
• Media Planning, Buying and Delivery
• Event Management & Delivery
• Line-manage and Mentor Marketing Executive (shared report)

Requirements

• 5+ yrs experience in a marketing role, ideally within clinical, healthcare or dental sector
• Strong, proven social media strategy expertise, content creation & community management across multiple platforms
• Excited about technology and opportunities and potential it can create for marketers
• Proficiency with Microsoft Office Suite
• Good commercial acumen, recognise growth opportunities and areas for improvement
• Confident content creator with excellent written communication and copywriting skills
• Comfortable creating and appearing in video content and helping others to do the same
• Solid working knowledge of digital marketing channels, tools and platforms (Google Ads, PPC, SEO, CMS, analytics)
• A good eye for design; ideally with an ability to use Canva or other design software (we have a designer, but basic design abilities would be an advantage)
• Good analytical skills and ability to use data to inform strategy, measure performance and drive optimisation

Preferred

• French language skills would be advantageous but not essential
• Basic design abilities would be an advantage (ability to use Canva or other design software)

Benefits

• Your Birthday Off – a paid day off to celebrate your special day if it falls on a working day!
• UK Healthcare Cashplan - claim cash back for everyday healthcare costs up to an annual limit including prescriptions, opticians, physiotherapy and osteopath & health screenings. Children can also be added free of charge!
• Critical Ill Health Cover - financial support in the event of a serious health condition, ensuring you & your loved ones are protected during challenging times
• Blue Light Discount Card - exclusive discounts for NHS & emergency service workers
• Pension - our private pension plan will help you save for retirement
• Benefiz & Enjoy Benefits Scheme - discounts, rewards & perks on 100’s of household brands as well as Cycle2work Scheme, Discounted Technology & Gym Memberships
• Holiday Buy Scheme - buy additional holiday to enjoy in winter or summer time!
• Employee Assistance Programme - access for you & your dependents to confidential counselling, advice & assistance 24 hours a day, 7 days a week
• Plus many more… including our Annual Conference & Summer Party!