Responsibilities

• Lead bold, audience-focused campaigns that inspire action, amplify LGBTQ+ voices and grow support for our life-changing work.
• Lead the planning, delivery and evaluation of integrated marketing, communications and fundraising campaigns, using powerful storytelling to engage supporters, influence conversations and generate income.
• Managing digital content across multiple channels, you will oversee website development, SEO/GEO optimisation, social media, email marketing and supporter journeys, using insight and analytics to continually improve performance.
• Manage and develop a small team, fostering a creative, collaborative and high-performing environment while working closely with colleagues, partners and community contributors to maximise impact.
• Monitor campaign performance, engagement and conversion metrics
• Manage website content, analytics and Google Ad Grant activity
• Build relationships with internal teams, partners, volunteers and community contributors
• Support campaigns, Pride events, fundraising events and other engagement activities
• Provide reporting and insights to support strategic decision-making

Requirements

• A minimum of three years’ experience in marketing
• A minimum of three years’ experience managing, developing and supporting people
• Experience of engaging audiences to take tangible action to deepen engagement
• Previous supervisory or volunteer‑management experience
• Experience using digital platforms and major social media channels to engage audiences
• Proven project management experience in a fast‑paced environment
• An understanding of social media engagement, paid reach, digital trends, including responsible AI use, and creative design principles
• Familiarity with email CRMs, campaign evaluation, GA4, Google Ad Grants, GEO and SEO
• Knowledge of effective campaign development, storytelling, statistics and community testimonies
• An awareness of LGBTQ+ issues, health and wellbeing, and a commitment to equality and diversity

Benefits

• Salary of £35,169 per annum
• 26 days’ annual leave, plus bank holidays
• Sector-leading 10% employer’s contributory pension
• Staff counselling scheme
• Cycle to Work / Technology Scheme
• Free annual flu jab
• Free VDU eye care test
• Dedicated training budget for each member of staff and support with Personal Development Plans