Marketing and Campaigns Officer

UK (Hybrid)

£36K/yr – £43K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

You will own the end to end marketing campaigns for undergraduate and postgraduate recruitment, partnering with Academic Schools and the central Marketing team to optimise content, course data, and lead conversion.

Lead content creation for digital and print to engage prospective students
Manage course portfolios and website content across channels

Job Description

Responsibilities

Develop and deliver integrated marketing campaigns to increase student enquiries, applications, and enrolments across undergraduate and postgraduate programmes.
Work with Academic Schools to create tailored marketing strategies that support recruitment objectives.
Report on campaign outcomes, digital analytics, and sector insights to inform future marketing activity.
Lead the creation of compelling content for prospective student audiences across digital and print channels.
Manage recruitment-focused content projects from concept through to delivery, ensuring consistency of messaging and brand.
Create and maintain high-quality website content using the University's content management system.
Optimise web content for search engines (SEO) to improve visibility and student engagement.
Coordinate and support the University's network of website contributors, maintaining publishing standards and approving content where required.
Manage the University's undergraduate and postgraduate course portfolio across digital and print platforms.
Ensure course information is accurate, engaging, compliant with CMA requirements, and aligned with brand guidelines.

Requirements

Experience in campaign delivery
Content creation
Website management
Stakeholder engagement
Excellent communication and project management skills
Ability to manage multiple priorities in a fast-paced environment
Passion about creating impactful marketing campaigns and content that inspire prospective students and support recruitment goals
Excellent interpersonal and stakeholder management skills
Ability to build strong relationships with senior colleagues, academics and professional services teams
Acting as the key link between your assigned Academic Schools and the central Marketing team

Benefits

Generous annual leave entitlement
Flexible and family‑friendly working arrangements
Access to a high‑quality pension scheme
Training and professional development opportunities
Employee wellbeing support

London Metropolitan University

3.7 Glassdoor

At London Metropolitan University we place students at the centre of everything we do. We’re constantly reviewing our courses to respond to the demands of the job market and give you a diverse choice. We offer most of our courses on both a full-time and part-time basis, and we’re committed to providing you with the best possible support and resources.Our dedicated careers and employability team will support and advise you both during and after your studies. We run a mentoring scheme, which can put you in touch with a professional from your chosen sector, as well as a graduate internship scheme, which offers around 30 paid internships each year. Many courses include work placement modules that count towards your final degree and many are accredited by professional bodies, which will give your qualification extra weight.Our facilities include a £30 million Science Centre, a state-of-the-art mock courtroom and newsroom, specialist art and design workshops, and some of London’s most advanced computer labs. Continued investment in IT facilities sees the installation of new PCs, for example in our Holloway Road Learning Centre, which also hosts a world-renowned research library. We’re dedicated to supporting you throughout your studies. Our Student Services department is accredited by Matrix and has been awarded the Buttle Quality Mark for Care Leavers.We’re currently investing millions of pounds in creating a single campus in Islington, which is developing a more connected community. We have strong links with the local area and are committed to environmental sustainability, installing LED lights, solar panels and energy-efficient air conditioning. As a result of this effort we’ve been named England’s number-one university for carbon reduction.

Founded in 2002

London, England, GBR

3K employees (198 in marketing)

www.londonmet.ac.uk

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