Responsibilities

• Lead the development and implementation of and brand and campaign activities across the full mix of marketing channels, appropriate to the target audience
• Manage and develop two direct reports, and a team of 6
• Responsibility for the charity brand guidelines for visual identity, messaging, and tone, to ensure consistency across the charity and marketing materials
• Maintenance and optimisation of the brand ambassador programme across the charity, ensuring engagement, understanding and accurate adoption of brand material
• Supporting the integrated strategy and planning of the annual marketing calendar to maximise and prioritise opportunities across multiple channels and audiences
• Lead the major fundraising and event campaigns, working alongside stakeholders to ensure campaigns meet income targets
• Engagement and collaboration with network partners nationwide to support their marketing needs, with communications and toolkits
• In collaboration with the Head of Volunteering, advise and deliver activities that support the acquisition, engagement and retention of volunteers
• Creation of clear briefs that support the management of external creative agencies and/or inhouse designers, to ensure assets and materials are compelling and on brand
• Work hand in hand with Senior Digital Marketing Manager to create cohesive marketing plans that deliver results through applied learnings

Requirements

• Bachelor’s degree in marketing, communications, or a related field. Or significant experience in a similar role within the not-for-profit sector
• Proven experience of working in the charity sector on brand, fundraising and marketing campaigns, with a strong understanding of marketing tools and strategies
• Experience of leading a team within a brand and campaign role
• Excellent verbal and written communication skills for collaborating with team members and key stakeholders
• Experience in thinking strategically, to create marketing plans and briefs that deliver to organisational goals
• Campaign management experience, including management of multiple stakeholders, planning, budgeting, and evaluation with the ability of managing conflicting demands and needs of key stakeholders
• Strong analytical abilities to interpret data and make informed decisions based on campaign performance metrics
• Creative and innovative flair, with proven examples of successful and engaging campaigns and solutions