Marketing & Brand Executive

Birmingham, UK (On-site)

Salary Not AvailableMid LevelPart time

Posted 6 weeks ago

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Job Summary

Own the brand storytelling and social media execution for a growing dessert brand across multi-channel platforms, with a focus on daily content, short-form video, engagement, and loyalty programs.

  • Growth & Content Engine: Plan calendars, produce daily posts and stories, and ensure brand consistency across Instagram, TikTok, Facebook, LinkedIn, and Google Business.
  • Engagement & Campaigns: Respond to audiences, run product launches and promotions, and drive retention through loyalty and rewards campaigns.
  • Performance & Collaboration: Track performance, iterate content based on results, and work with management to move campaigns from idea to launch.

Job Description

Responsibilities

  • Manage and grow Dolce Desserts’ presence across: Instagram, TikTok, Facebook, LinkedIn, Google Business Profile
  • Plan and execute content calendars.
  • Create engaging daily stories and posts.
  • Film, edit and publish short-form video content.
  • Respond to comments, messages and customer enquiries.
  • Monitor trends and identify opportunities to increase reach and engagement.
  • Ensure all content aligns with Dolce Desserts’ brand tone and identity.
  • Create high-quality photography and videography content.
  • Design posters, flyers, promotional materials and digital assets.
  • Develop launch campaigns for new products and store openings.

Requirements

  • Experience managing social media accounts for a business or brand.
  • Strong content creation skills (photo, video and editing).
  • Experience using Canva, Adobe Creative Suite or similar design software.
  • Excellent written and verbal communication skills.
  • Strong understanding of Instagram, TikTok, Facebook, LinkedIn and Google Business.
  • Ability to work independently and manage multiple projects.
  • Exceptional attention to detail.
  • Creative thinker with a proactive mindset.
  • Certificate of Higher Education (required)
  • Driving Licence (required)

Preferred

  • Experience in hospitality, food, retail or franchise businesses.
  • Knowledge of loyalty platforms and customer retention strategies.
  • Paid social advertising experience.
  • Basic photography and videography equipment knowledge.
  • Experience with influencer marketing and partnerships.

Benefits

  • Discounted or free food
  • Employee discount
  • Free parking
  • On-site parking
  • Store discount

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
52.6%
Direct
34.7%
Referral
7.1%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
1 (6% of company)
Marketing Roles Posted (Last 30 Days)
1