Responsibilities

• Conduct comprehensive analysis of marketing campaigns, utilizing tools such as Google Analytics, Microsoft Excel, and Google Ads to measure effectiveness and identify areas for improvement
• Develop and implement SEO strategies to enhance website visibility and organic traffic through keyword research, content optimization, and technical audits
• Manage social media platforms by creating engaging content, scheduling posts, and analyzing engagement metrics to boost brand awareness
• Oversee email marketing campaigns from conception to execution, ensuring targeted messaging and high open rates
• Collaborate with cross-functional teams on B2B (business-to-business) marketing initiatives, supporting lead generation and client engagement efforts
• Utilize project management skills to coordinate multiple campaigns simultaneously while adhering to deadlines and budgets
• Create compelling copy for digital ads, landing pages, blogs, and promotional materials that resonate with target audiences using strong copywriting skills
• Manage WordPress websites by updating content, optimizing pages for SEO, and ensuring user-friendly navigation
• Design visual assets using Adobe Photoshop to support marketing campaigns and social media content
• Monitor campaign performance metrics regularly, providing detailed reports and insights to inform strategic decisions

Requirements

• Proven experience in marketing analysis or digital marketing roles with a focus on data interpretation and strategic planning
• Strong knowledge of SEO best practices, Google Analytics, Google Ads, and social media management tools
• Demonstrated ability in project management with excellent organizational skills and time management capabilities
• Proficiency in Microsoft Office Suite (Excel, PowerPoint) for reporting and presentations; familiarity with WordPress for website updates
• Skilled in copywriting with the ability to craft clear, persuasive messaging across various channels
• Excellent communication skills in English with the ability to collaborate effectively across teams and stakeholders

Preferred

• Experience using Adobe Photoshop for creating visual content is preferred
• Leadership qualities that enable effective management of projects or junior team members are advantageous
• Knowledge of B2B marketing strategies and IT industry trends is a plus