Responsibilities

• Plan and deliver local store marketing activity to drive footfall and sales across restaurants
• Execute tactical campaigns including store openings, events, partnerships and student activations
• Support national marketing campaigns with strong local execution
• Build relationships with local businesses, universities, gyms and community groups
• Identify and develop partnerships that drive brand awareness and customer trial
• Support new restaurant openings by creating hype, queues and strong local buzz
• Deliver on-the-ground activations that reflect the Wingstop brand and culture
• Track and report on the performance of local marketing activity
• Use insight and feedback to improve local marketing plans
• Work closely with restaurant teams to ensure marketing activity is executed smoothly

Requirements

• 2+ years experience in local marketing, events, or grassroots brand activation
• High energy, hands-on approach with the ability to deliver activity quickly and effectively
• Strong organisational skills and attention to detail
• Ability to build relationships quickly and confidently with a range of partners and stakeholders
• Commercial mindset with a focus on driving measurable results
• Strong communication skills and ability to work cross functionally with marketing and operations teams

Nice to have

• Experience working within hospitality, QSR, retail or multi-site consumer brands
• Experience supporting new restaurant openings or launch campaigns
• Experience building local partnerships and community relationships
• Experience analysing campaign performance and using insights to improve marketing activity

Benefits

• Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays & birthday! (34 total)
• Family Support: Enhanced maternity and paternity leave for growing families
• Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
• EV Salary Sacrifice Scheme: available after 3 months of service
• Mileage: £0.45p unlimited!
• Welcome Pack: Start your journey with us with a Wingstop welcome pack
• Discount Platforms: Access a wide range of retail, dining, and wellness deals
• Flexible Pay Options: Use Wagestream for on-demand access to earned wages
• Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
• Career Development: Unlock training and growth opportunities to advance your career