Lifecycle Marketing Manager (Leads & Reactivation)
ClassPass
Leeds, UK (Remote)
In-houseSenior level3+ years exp.
4 days ago
Lifecycle Marketing Manager, Prime Video International, O&O Marketing
London, UK (On-site)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own lifecycle programs end-to-end, turning data from O&O channels into scalable retention programs and product-enabled automation.
- Analyze customer behavior across O&O channels for owned lifecycle cohorts; define and execute lifecycle strategies
- Own lifecycle program strategy and execution (e.g., TVOD credits and Channels retention offers), including performance reviews, CX strategy, and stakeholder alignment
- Design and run end-to-end experiments across O&O channels (storefront, outbound, cross-site, WA) to lifecycle hypotheses
Job Description
Own lifecycle programs end-to-end, turning data from O&O channels into scalable retention programs and product-enabled automation.
- Analyze customer behavior across O&O channels for owned lifecycle cohorts; define and execute lifecycle strategies
- Own lifecycle program strategy and execution (e.g., TVOD credits and Channels retention offers), including performance reviews, CX strategy, and stakeholder alignment
- Design and run end-to-end experiments across O&O channels (storefront, outbound, cross-site, WA) to lifecycle hypotheses
Prime Video & Amazon MGM Studios
Prime Video delivers an entertainment destination unlike any other—fast, reliable, personal, effortless, and delightful. The Prime Video team comprises individuals who are all obsessively focused on one mission: to give consumers the world’s best-in-class digital video customer experience.Amazon Studios is the home for talent, creating and producing original films and television series for a global audience. Original series all premiere exclusively on Amazon Prime Video, which is available in over 200 countries and territories.
Founded in 2006
Seattle, Washington, USA
8.3K employees (3,207 in marketing)
Traffic Signals
Monthly Visitors
10M
Monthly Google Ads Budget
$366.9K
Traffic Source Mix
Search
30.2%
Direct
52.3%
Referral
8.6%
Social
7.9%
Paid
0.7%
Headcount Trend
Current headcount: ~8.3K
Marketing Team
Marketing Team Size
2,180 (26% of company)
Marketing Roles Posted (Last 30 Days)
4
