Team Lead - Senior Lifecycle Strategist

London, UK (Remote)

$6K/mo – $8K/moSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own and scale a high-skill lifecycle program across 5–6 accounts, shaping strategy, execution, and coaching in a retention-focused agency setup.

  • Own the pod's execution: manage 5–6 accounts and mentor junior strategists to raise capacity.
  • Drive lifecycle programs end-to-end: segmentation, flow architecture, campaigns, LTV, cohorts, testing, and QBR-ready roadmaps.
  • Lead client relationships and revenue impact across 1M+ in attributed email/SMS revenue across multiple brands.

Job Description

Responsibilities

  • Own the work: personally own 5 to 6 accounts and mentor a Strategist and Associate; build systems that raise the pod's capacity
  • Run one pod: be the senior strategist inside the pod, carry the most complex accounts personally, second pair of eyes on everything else, and coach others to your standard
  • Pod-level review across all 12 accounts: KPIs, roadmaps, QBRs, test plans, high-stakes flows and campaigns
  • Own your personal book: 5 to 6 complex accounts including lifecycle strategy, flow architecture, campaign direction, direct-response copy direction, segmentation, subscription and retention strategy, LTV and cohort analysis, testing roadmap, and monthly/quarterly strategy proposals
  • Create operating leverage: build AI-assisted workflows, QA systems, reporting templates, audit checklists, delegation frameworks; ship 2 pod-level playbooks per quarter

Requirements

  • 5+ years in lifecycle, CRM or retention marketing, agency-side
  • Own multiple client relationships simultaneously under real client-service pressure
  • Klaviyo expert. Audit an account fast, see what's broken, what's missing and what to do first
  • Retention economics fluency: LTV, cohorts, subscription programmes, replenishment cycles, repeat purchase drivers, unit economics
  • Mentorship or leadership of other marketers, including reviewing work, giving direct feedback and raising standards
  • Portfolio-level revenue ownership: at least one period owning $1M+ in attributed email/SMS revenue across multiple brands
  • Strong client-facing presence in native or near-native English. Run QBRs without a script and handle hard conversations without flinching.

Benefits

  • 20 paid vacation days
  • 7 sick days
  • birthday off
  • national public holidays
  • Professional development budget
  • annual team retreats
  • 100% remote
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Thrivelia

Transforming shoppers into brand advocates for DTC e-commerce. 🚀Thrivelia leverages personalisation to help you boost your customer lifetime value, purchase frequency, and spend per order without needing to spend more on acquisition.Interested in elevating your customer journey?💬 Message us or leave a comment for insights.📎 Visit our website via the profile link for more.Join Thrivelia—where every customer becomes an advocate.

Founded in 2021
London, England, GBR
11 employees (9 in marketing)

Salaries

Posted range

$6K/mo – $8K/mo

Taken straight from the job posting.

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Team Lead - Senior Lifecycle Strategist

Thrivelia · London, UK · Remote