Lifecycle Marketing Manager, Prime Video International, O&O Marketing at Prime Video & Amazon MGM Studios | London, UK

Lifecycle Marketing Manager, Prime Video International, O&O Marketing

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Own lifecycle programs end-to-end, turning data from O&O channels into scalable retention programs and product-enabled automation.

Analyze customer behavior across O&O channels for owned lifecycle cohorts; define and execute lifecycle strategies
Own lifecycle program strategy and execution (e.g., TVOD credits and Channels retention offers), including performance reviews, CX strategy, and stakeholder alignment
Design and run end-to-end experiments across O&O channels (storefront, outbound, cross-site, WA) to lifecycle hypotheses

Job Description

Own lifecycle programs end-to-end, turning data from O&O channels into scalable retention programs and product-enabled automation.

Analyze customer behavior across O&O channels for owned lifecycle cohorts; define and execute lifecycle strategies
Own lifecycle program strategy and execution (e.g., TVOD credits and Channels retention offers), including performance reviews, CX strategy, and stakeholder alignment
Design and run end-to-end experiments across O&O channels (storefront, outbound, cross-site, WA) to lifecycle hypotheses

Prime Video & Amazon MGM Studios

Prime Video delivers an entertainment destination unlike any other—fast, reliable, personal, effortless, and delightful. The Prime Video team comprises individuals who are all obsessively focused on one mission: to give consumers the world’s best-in-class digital video customer experience.Amazon Studios is the home for talent, creating and producing original films and television series for a global audience. Original series all premiere exclusively on Amazon Prime Video, which is available in over 200 countries and territories.

Founded in 2006

Seattle, Washington, USA

8.3K employees (3,207 in marketing)

amazon.jobs/content/en/teams/amazon-entertainment/prime-video