Lead Specialist, Product Marketing - Oil & Gas (6 months FTC)

Edinburgh, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own audience-driven messaging and GTM for Wood Mackenzie’s portfolio, turning market and frontline feedback into differentiated value and activation.

  • Audience insights to messaging: define personas, workflows, and value propositions aligned to customer priorities and decision drivers.
  • Portfolio positioning and enablement: build assets like decks, battlecards, and case studies, and ensure consistent messaging across touchpoints.
  • Demand, lifecycle, and measurement: support demand motions and track messaging effectiveness using pipeline and win/loss data to refine positioning.

Job Description

Own audience-driven messaging and GTM for Wood Mackenzie’s portfolio, turning market and frontline feedback into differentiated value and activation.

  • Audience insights to messaging: define personas, workflows, and value propositions aligned to customer priorities and decision drivers.
  • Portfolio positioning and enablement: build assets like decks, battlecards, and case studies, and ensure consistent messaging across touchpoints.
  • Demand, lifecycle, and measurement: support demand motions and track messaging effectiveness using pipeline and win/loss data to refine positioning.
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Wood Mackenzie

3.4 Glassdoor

In the middle of the energy transition, businesses and governments are faced with significant challenges. But the pace and scale of change mean every decision is made under mounting pressure. Now, more than ever, companies need reliable data, analytics and actionable insight.Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy and natural resources sectors . Wood Mackenzie’s services include data, analytics, insight, events and consultancy. A trusted partner for over 50 years, Wood Mackenzie’s team has over 2,300 experts across more than 30 global locations who cover the entire supply chain. Wood Mackenzie’s data and analytics empowers energy producers, governments and financial institutions to be confident in their investment decisions in the face of rapidly evolving markets. Part of the Veritas group.

Founded in 1973
Edinburgh, Scotland, GBR
2.6K employees (137 in marketing)
57% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
260.4K
Monthly Google Ads Budget
$8.9K
Traffic Source Mix
Search
42.1%
Direct
49.5%
Referral
5.6%
Social
1.2%
Paid
1.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
104 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

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