Marketing Manager
Culinary Collective
London, UK (Remote)
£40K/yr - £45K/yrIn-houseFull-timeMid level4+ years exp.
15 hrs ago
Lead Marketing Analyst
London, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the measurement and growth framework for earned and owned channels, proving the value of unpaid investment and shaping the full customer journey.
- Define measurement frameworks, models, and reporting for earned/owned channels.
- Connect the full customer journey to insights and action.
- Mentor analysts and present findings to executives.
Job Description
Responsibilities
- Define how the business measures and grows its earned and owned channels — building the frameworks, models, and reporting infrastructure the organisation will rely on for years.
- Shape measurement strategy and prove the commercial value of unpaid investment.
- Connect the dots across the full customer journey.
- Mentor the analysts around you.
- Contribute to a single customer view that powers audience targeting and next-best-action.
- Present findings directly to exec-level stakeholders.
Requirements
- Background in at least one of: CRM/lifecycle analytics, customer analytics, SEO/organic, or content performance
- Expert-level SQL
- Experience with a programming language (Python, R or Julia or similar)
Preferred
- Familiarity with BI tools, dbt, or Git is a bonus
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