Responsibilities

• Define how the business measures and grows its earned and owned channels — building the frameworks, models, and reporting infrastructure the organisation will rely on for years.
• Shape measurement strategy and prove the commercial value of unpaid investment.
• Connect the dots across the full customer journey.
• Mentor the analysts around you.
• Contribute to a single customer view that powers audience targeting and next-best-action.
• Present findings directly to exec-level stakeholders.

Requirements

• Background in at least one of: CRM/lifecycle analytics, customer analytics, SEO/organic, or content performance
• Expert-level SQL
• Experience with a programming language (Python, R or Julia or similar)

Preferred

• Familiarity with BI tools, dbt, or Git is a bonus