Lead Generation Fulfilment Manager

Kent, UK (Hybrid)

£30K/yr – £35K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end to end lead generation programs for B2B publishing clients, coordinating with internal teams and external vendors to deliver campaigns on schedule and identify retention and upsell opportunities.

  • Lead generation programs: own the strategy across ICPs, TALs, and industry verticals.
  • Campaign delivery: ensure timely, quality controlled execution with vendors and internal teams.
  • Performance analysis: drive retention and upsell by turning results into improvements and maintaining records of vendor strengths.

Job Description

Responsibilities

  • Develop lead generation programmes tailored to client briefs, industry verticals, ICPs and TALs
  • Work with various internal stakeholders to ensure campaigns are maximised and fulfilled on schedule
  • Manage and work with external vendor/partners to ensure successful delivery of each campaign type
  • Develop/ source platform solutions to support business model and efficiencies
  • Ensure processes, communications and reports are quality controlled
  • Support client retention and upsell opportunities through analysis of performance and continual improvement
  • Develop and maintain knowledge of vendor/ partner strengths in relation to market sectors the business operates in
  • Maintain accurate records on all relevant systems
  • Drive the timely delivery of each campaign
  • Manage and work with Lead Generation Co-ordinator to deliver campaign activity.
Russell Publishing logo

Russell Publishing

Russell Publishing provides industry-led insight for the Rail, Transport, Pharmaceutical, Drug Discovery, Food Manufacturing and Airport sectors, through cutting-edge publications, websites, conferences, webinars and digital media.Our brands include:Intelligent Transport - Featuring articles from around the world, we examine how technology is changing the dynamics of transport, and why industry decision makers are adopting new practices.https://www.intelligenttransport.comGlobal Railway Review - An essential source of news, expert analysis and insight for the international rail industry, exploring all the major global trends and topics impacting the sector.https://www.globalrailwayreview.comInternational Airport Review - Delivering in-depth articles, news and opinion from the world’s leading airports, airlines and supply chain, this publication remains the primary reference for the airport and aviation community.https://www.internationalairportreview.comNew Food - For over two decades New Food has been the prominent thought leadership platform for the food and beverage industry, covering everything from safety and quality control to scientific innovation.https://www.newfoodmagazine.comDrug Target Review is the voice of the drug discovery industry, promoting the latest research, funding projects, and cutting-edge technological developments.https://www.drugtargetreview.comEuropean Pharmaceutical Review - The only source of quality up-to-the-minute information on all aspects of drug analysis, formulation, delivery, manufacturing and regulation – written by experts, for experts.https://www.europeanpharmaceuticalreview.comRussell Publishing is committed to excellence through the recruitment of employees who possess an entrepreneurial spirit that keeps the business growing and achieving its potential.If you wish to contact us in respect of employment opportunities, please email careers@russellpublishing.com.

Founded in 1992
Brasted, England, GBR
91 employees (34 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
46.4%
Direct
41.2%
Referral
7%
Social
4.3%
Paid
1%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
34 (37% of company)
Marketing Roles Posted (Last 30 Days)
1