Lead Digital Marketing Program Manager at UKG | UK | £61K/yr – £82K/yr

UKG

Lead Digital Marketing Program Manager

UK (On-site)

£61K/yr – £82K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own SEM across EMEA with cross channel PPC and paid social, driving pipeline through localized keyword, ad copy, and landing page optimization.

Growth Infrastructure: Build and optimize cross region SEM and social programs to drive pipeline in EMEA.
Localization and Creative: Lead keyword research, localization, ad copy, and landing pages to fit regional markets.
Measurement and Collaboration: Monitor performance, forecast budgets, and align with field, content, and GTM teams to ensure consistency.

Job Description

Responsibilities

Develop and execute SEM strategy across EMEA regions, including Google Ads, Bing, and regional platforms
Plan, launch, and optimize paid search (PPC) campaigns to drive traffic, conversions, and pipeline growth in EMEA key markets
Manage and evolve EMEA social media channels (paid and organic), ensuring consistent messaging, engagement, and performance across platforms
Oversee budget management, forecasting, and bid strategy across search programs to maximize ROI
Conduct keyword research, localization, and competitive analysis tailored to EMEA markets
Create, test, and optimize ad copy and landing page experiences, partnering with content and web teams
Monitor campaign performance (CTR, CPC, conversion rate, pipeline contribution) and continuously optimize both search and social channel performance
Deliver performance reporting and insights across digital channels to stakeholders
Partner with regional field, content, and global awareness teams to align campaigns with GTM plans and business goals
Ensure consistency between paid search, social programs, and broader campaign activations

UKG

3.4 Glassdoor

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge.

Founded in 1977

16K employees (576 in marketing)

ukg.com

55% recommend to a friend

51% CEO approval