Responsibilities

• Develop and execute SEM strategy across EMEA regions, including Google Ads, Bing, and regional platforms
• Plan, launch, and optimize paid search (PPC) campaigns to drive traffic, conversions, and pipeline growth in EMEA key markets
• Manage and evolve EMEA social media channels (paid and organic), ensuring consistent messaging, engagement, and performance across platforms
• Oversee budget management, forecasting, and bid strategy across search programs to maximize ROI
• Conduct keyword research, localization, and competitive analysis tailored to EMEA markets
• Create, test, and optimize ad copy and landing page experiences, partnering with content and web teams
• Monitor campaign performance (CTR, CPC, conversion rate, pipeline contribution) and continuously optimize both search and social channel performance
• Deliver performance reporting and insights across digital channels to stakeholders
• Partner with regional field, content, and global awareness teams to align campaigns with GTM plans and business goals
• Ensure consistency between paid search, social programs, and broader campaign activations