International Brand Manager at HG International | Takeley, Essex, UK | £42K/yr – £55K/yr

HG International

International Brand Manager

Takeley, Essex, UK (On-site)

£42K/yr – £55K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the UKI and German brand engine, translating global strategy into local campaigns and shopper-activation plans while partnering with Sales and agencies to drive category growth and retailer engagement.

Own brand plans and local campaigns for UKI/Germany across retailer and shopper channels.
Coordinate cross-functional execution with Sales, Activation, and Finance using data and AI tools to improve decisions.
Monitor KPIs and market signals to spot opportunities, risks and actionable improvements.

Job Description

Develop and deliver brand and marketing plans for the UKI and German markets
Translate international brand strategy into effective local campaigns, activations and customer plans
Work closely with Sales to support customer growth, improve category performance and strengthen retailer engagement
Build commercially relevant activation plans that support distribution, rate of sale, visibility and shopper conversion
Manage and collaborate with external creative, media and activation agencies, ensuring clear briefs, strong execution and measurable outcomes
Analyse market data, customer performance, campaign KPIs and shopper insights to identify growth opportunities
Use data and AI tools to improve efficiency, quality of thinking and decision-making
Manage marketing budgets responsibly, ensuring investment is focused on activities that drive brand and commercial impact
Proactively identify opportunities, risks and performance gaps, translating insights into clear actions
Contribute to product portfolio development and optimisation based on market developments, customer needs and shopper insights

Has a Bachelor’s or Master’s degree in Marketing, Business, Communications or a related field
Has a minimum of 3 years’ experience in brand management, shopper marketing, customer marketing or a similar marketing role
Understanding of how brand strategy connects to commercial performance
Can combine creativity with data, insight and financial understanding
Has strong analytical skills and can turn performance data into clear actions
Is confident managing agencies, budgets, timelines and multiple stakeholders
Is comfortable working cross-functionally with Marketing, Sales, Category Development, Activation, Finance
Takes ownership, acts with urgency and follows through on commitments
Communicates clearly and can influence stakeholders at different levels
Is curious, proactive and comfortable using AI tools to improve efficiency and quality of output
Brings a pragmatic, hands-on mindset and is happy to get into the detail when needed
Enjoys working in a lean, entrepreneurial and international environment where priorities can move quickly

Ideally has experience in FMCG, consumer goods, retail, or another fast-paced commercial environment
Is curious, proactive and comfortable using AI tools to improve efficiency and quality of output
Brings a pragmatic, hands-on mindset and is happy to get into the detail when needed

27 days’ annual leave for a full-time role
Pension plan
Professional development and growth opportunities
The opportunity to work in a dynamic, ambitious and international business where initiative and ownership are valued
A role where your work has visible impact across brand, customer and commercial performance

HG International

HG. For the love of your home. At HG, we believe your home should be a place of comfort and care, where you can live freely without worrying about what might go wrong. That’s why we develop highly effective, safe, and specialised products that do exactly what they promise. From limescale and mould to blocked drains or kitchen accidents, HG offers targeted solutions that solve problems effortlessly, often in one go. Our products help you take such good care of your home and belongings that they last longer, because what’s well maintained doesn’t need replacing. With over 300 products available in more than 45 countries, HG has become a trusted name in households across Europe and beyond. Our commitment to chemical expertise, transparency, and regulatory compliance ensures that every product meets the highest standards. HG does what it promises.

Founded in 1969

Almere, Flevoland, NLD

235 employees (26 in marketing)

hg.eu