Responsibilities

• Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
• Own a digital-first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
• Embed data-driven decision-making by using market research, customer insight and performance analytics to continuously optimise product marketing strategies.
• Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
• Act as the marketing lead for product changes and developments, defining positioning, messaging and go-to-market plans in close collaboration with cross-functional stakeholders.
• Partner with senior leaders to influence decision-making and ensure strategies are aligned to commercial and strategic objectives.

Requirements

• Proven experience delivering product marketing strategies across the full customer lifecycle, including acquisition, engagement and retention.
• Strong people leadership capabilities, with experience in people management and coaching highly desirable.
• Demonstrable experience in digital-first marketing enablement, using platforms and UX principles to enhance engagement and adoption.
• Expertise in insight-led decision-making, including market research, customer behaviour analysis and performance optimisation.
• Confident communicator with the ability to influence senior stakeholders and lead through collaboration.

Benefits

• Generous Bonus
• Private Medical Insurance
• DC pension scheme
• Life, medical and income Insurance
• Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
• 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
• Salary sacrifice electric car scheme with on site charging facilities.
• Free Shuttle Bus from Dorking Train Station