Responsibilities - Develop the long-term social strategy framework for the business, focusing on audience growth, monetisation, and market leadership - Grow audience engagement and community frameworks that strengthen fan loyalty, retention and cross-show engagement across the Platform Media portfolio - Proactively, and where necessary, reactively, drive innovative content ideas and formats across diverse brands - Maintain high publishing standards: shape standout social content, including copy, thumbnails, and graphics - Monitor emerging trends, platforms, algorithms, and tools for competitive advantage - Partner with production and editorial teams to embed social-first thinking into content development, recording workflows and show formats - Oversee influencer strategy, negotiations, and contracts for UGC supporting organic channels - Own social growth and revenue targets, developing strategies that contribute directly to Platform Media’s commercial objectives and profitability, across but not limited to TikTok, Facebook, Snapchat, YouTube and Spotify, ensuring each channel is a revenue generating opportunity for the business - Prioritise YouTube CMS management as a key revenue stream and strategic priority, including oversight of Content ID management systems and content rights management - Partner with the commercial team to support social-led pitches and revenue opportunities - Oversee the execution of branded podcast partnership campaigns, delegating KPI tracking, reporting and optimisation to social team members while partnering with Commercial and Account Management to uphold client satisfaction and delivery standards - Cultivate relationships with key social platforms for beta access, product insights, and priority support - Serve as the final point for all social activity, strategic decision-making and escalations - Build and lead the framework, culture, and infrastructure for a high performing organic social team who are supported to achieve long-term success - Own all workforce planning needs; including hiring, resource allocation, and budget for all employees and freelancers - Coach, mentor and develop team members in close partnership with the People team, ensuring all growth, performance and development activities are embedded within the team - Act as the social team’s internal advocate, delivering company-wide updates and driving effective cross-department communication - Own performance tracking and long-term planning, using data to adapt to platform and algorithm shifts quickly - Own social revenue, with quarterly targets set and reported to the Senior Leadership Team - Provide regular reports to the Senior Leadership Team on both channel growth and monetisation