Responsibilities

• Identify and develop compelling Beauty Pie “idea nuggets” - from luxury labs, warehouse pricing, ingredient truths, beauty-industry economics, founder POVs, stunts, insider access, product polls to name a few!
• Translate these into platform-native content across Instagram, TikTok, YouTube, LinkedIn and emerging channels
• Test hooks, edits, captions, concepts, pacing, formats and storytelling approaches to understand what performs best on each platform
• Brief Creators, Editors and Designers - and create/edit content yourself where needed
• Publish quickly, iterate constantly and use performance insights to refine creative output
• Spot organically successful content and selectively amplify winners with paid spend
• Develop recurring content franchises and editorial formats that build audience loyalty over time
• Ensure all content feels culturally fluent, commercially effective and unmistakably Beauty Pie
• Present learnings, performance insights and recommendations to senior stakeholders
• Help build scalable systems and workflows for a fast-moving social/content function

Requirements

• Significant experience in social storytelling, editorial content, creative strategy or growth-focused social media
• Deep understanding of platform behaviour, creator culture and audience psychology
• Strong editorial instincts and an excellent sense of what makes people stop scrolling
• A genuine obsession with hooks, pacing, retention and attention mechanics
• Ability to think creatively and commercially at the same time
• Experience creating, briefing and overseeing short-form video and social-first content
• Confidence using analytics and performance data to guide creative decisions
• Strong communication skills and highly collaborative working style
• Entrepreneurial energy and comfort moving quickly in a constantly evolving environment
• Social editing tool fluency, and a roll-your-sleeves-up attitude (you won’t be doing it all yourself, but you should know how to post, in a pinch…)

Benefits

• Hybrid working with 3 days in the office in central London
• Free membership to Beauty Pie+ and additional percentage off our products
• Pieshares - all employees receive stock options
• 25 days holiday & your birthday off
• Flexible bank holidays
• Equal leave for all new parents regardless of gender or personal circumstances
• Private Medical Insurance
• Menopause support
• £2,500 / $2,500 to spend on your fertility journey after 2 years of service
• 10 therapy sessions through AXA PPP