Responsibilities

• Growth Infrastructure: Own end-to-end funnel from awareness to sign-up with LinkedIn and email, plus data partnerships to feed the pipeline.
• Acquisition Engine: Build scalable, data-led channels that unify paid, owned, and earned media; turn external datasets into seller audiences.
• CRM & Journeys: Design multi-touch journeys, lead scoring, qualification, routing to seller/onboarding teams, and CRM-led outreach at scale.
• Audience Quality: Source high-quality seller audiences via third-party data providers, market intelligence, and prospect datasets; ensure data quality and enrichment.
• Brand & PR: Own global trade PR across 21+ markets and turn brand storytelling into measurable seller demand.
• Website & Experience: Own all /sell/ experiences across 21 OnBuy.com markets and related sites; optimize messaging, UX, and sign-up flow.
• Narrative & Relationships: Maintain continuous growth narrative; manage journalist relationships across commerce, retail, SME & tech; leverage the OnCommerce brand portfolio.
• Social Acquisition: Own LinkedIn and social as primary acquisition channels; drive inbound and nurture across stages.
• Data as Growth Lever: Treat data and distribution as core growth levers; optimize data quality, targeting precision, and ROI from all sources.
• CRM Engine & Multi-Touch Journeys: Design and execute multi-touch journeys Cold → Warm → Hot; lead scoring, nurture sequences, and routing.

Requirements

• Proven experience in B2B demand generation, growth, or lead generation across multiple markets.
• Strong ownership of inbound funnels, CRM, and conversion optimization.
• End-to-end acquisition funnel ownership from lead to sign-up.
• Strong PR and content capability, including localisation across markets.
• Experience with third-party data providers and outbound/inbound data-driven acquisition models.
• Understanding of data quality, enrichment, and targeting strategies.
• Experience scaling CRM-led acquisition beyond owned audiences.
• Experience building repeatable, scalable growth systems, including AI-driven growth systems.
• Strong commercial understanding of CPL, CPA, ROI, and conversion mechanics.
• Data-driven decision making with dashboards and forecasts.
• Experience driving high-volume inbound acquisition primarily through LinkedIn and email marketing.
• Experience owning website conversion journeys and onboarding flows from lead to sign-up.
• Experience mass B2B communications, press releases, promotions, and lifecycle messaging at scale.
• Eligible to work in the United Kingdom.

Preferred

• Background in marketplace, SaaS or eCommerce strongly desirable.
• Experience running partner co-marketing and referral programs with tracking and playbooks.
• Experience owning event lead generation, trade shows, and lead capture.
• Comfortable in high-volume, data-led acquisition environments where speed and scale matter.