Head of Retail Media

UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own retail media across in-store and digital, turning audience data into high value media solutions and driving multi-site activations that lift incremental revenue.

  • Ownership: lead retail media strategy across channels and new formats like DOOH and digital signage.
  • Commercial impact: monetize data and audience insights to create high value media solutions that boost revenue.
  • Team and cross-functional: build a high‑performing team and partner with Category, Marketing, Trade Planning, Data, IT and Store Ops.

Job Description

Responsibilities

  • Owning and delivering the retail media strategy across in‑store and digital channels.
  • Accountable for delivering significant net retail media and incremental commercial income.
  • Commercialising audience data and customer insight into high‑value media solutions.
  • Launching and scaling new media formats, including DOOH, (Digital Out of Home), digital signage and online placements.
  • Leading senior negotiations with brand partners, agencies and media suppliers.
  • Building and leading a high‑performing retail media team.
  • Delivering complex, multi‑site and omni‑channel media activations.

Requirements

  • Significant experience in a retail media role, with proven delivery of incremental revenue.
  • Strong commercial acumen and senior‑level negotiation experience.
  • Deep understanding of retail data, audience targeting and omni‑channel media.
  • Highly analytical, numerate and commercially driven.
  • Experience leading teams and operating in fast‑paced, complex environments.
Iceland Foods logo

Iceland Foods

There’s no other business quite like Iceland. No frills. No fuss. Lots of fun. Very down to earth. And big on personality and getting things done.The pace here is lightning quick. We value our colleagues. And together we work hard, challenge the norm and go the extra mile to make our customers happy. That’s what it’s like to work here every day. Iceland isn’t for everyone. It can be challenging and the pressure can be on. But if you’re friendly, customer focused and always positive, Iceland is for you!With over 900 stores throughout the UK, a further 40 owned or franchised stores across Europe, and a global export business, we're a unique business.We're different. We care. We're not a dull, stuffy corporate. We're Iceland. We're one big team. A diverse group of people who get stuck in and work together. Whatever our job, we do it our way. So, be part of it, roll your sleeves up and make a difference. Be proud. Be brave. Be everything that makes us different.Be Iceland

Sandycroft, Wales, GBR
9.2K employees

Traffic Signals

Monthly Visitors
301.1K
Traffic Source Mix
Search
31.1%
Direct
29.7%
Referral
38%
Social
1%
Paid
0.2%

Headcount Trend

Current headcount: ~9.2K

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