Head of Marketing

Rodial

Head of Marketing - Nip+Fab

London, UK (Unknown)

Salary Not AvailableSenior Level

Posted 7 weeks ago

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Job Summary

Own brand growth and governance across budget, content, and cross-channel execution in a fast-growth beauty challenger, with a strong P&L and ROAS discipline.

Own the annual budget, ROAS targets, and cross-channel spend decisions in a multi-outlet environment.
Lead brand consistency, content processes, and gate-based project execution across social, PR, affiliates, paid media, and ecommerce.
Bridge internal teams to align organic, paid, influencer, and launch activities with clear planning and go-to-market strategy.

Job Description

Full marketing budget responsibility, measuring ROI at DTC and brand wide level, taking daily decisions on expenditure scaling/descaling, initiatives and enabling our cyclical spend model across our omnichannel outlets.
Responsible for consistent improvements and consistencies of brand presentation across channels. Implementing and executing a traditional critical path and gate process for key projects and regulating daily content execution across channels.
Ensure exceptional customer experience across the digital marketing funnel, consistency of messaging and brand execution.
Full responsibility for building annual spend budgets, monitoring total brand P&L alongside other Heads of Department and the Finance Director.
Reporting on performance and commercial objectives, whilst ensuring all activities meet ROAS targets and KPIs agreed with Managing Director.
Create process for content and creative briefings in line with strategy and Head of Creative.
Build credible and meaningful relationships with internal teams to be the bridge between organic social, PR, influencer partnerships, paid media and the ecommerce/wholesale teams with impeccable communication and planning of NPD launches, creative strategy launches and go to market strategies.
The building and implementation of brand guidelines.
Manage and develop the affiliate program to optimize current affiliate relationships and recruit new partners.
Regulate and execute copy writing for onsite, SEO and both paid and organic digital marketing activities

Degree or equivalent in subject area
Established or proven track record within start-up/challenger brand environment seeing rapid growth within beauty
Previous experience at this level, particularly in building and implementing of brand strategy and execution. Able to visibly and numerically demonstrate the direct impact of your roles on business revenue and profitability
Strong analytical skills for evaluating site analytics and customer data to report against business KPI's and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy and new market strategy
Ability to juggle multiple projects and understand cost, resource, and technological requirements needed to fulfil projects
Experience in managing a team and developing their skill set
Experience in managing third party agencies and warehouse relationships
Excellent commercial awareness and knowledge
Numerically and commercially astute with the ability to make practical use of relevant management information
Excellent verbal and written communication
Exceptional attention to detail
Self-sufficient, confident leader able to influence stakeholders at all levels and work effectively across all departments
Advanced IT Skills including Microsoft Office