Responsibilities

• Lead, manage and develop a high-performing, collaborative marketing team of culture aligned with Skingevity’s values and growth ambitions
• Set clear objectives, KPIs, and development plans for each direct report, conducting regular one-to-ones and performance reviews
• Manage and allocate the marketing budget across channels and functions, ensuring strong return on investment
• Develop and own the group-wide marketing strategy, encompassing patient acquisition, retention, brand awareness, and digital growth
• Translate the group’s commercial objectives into channel-specific marketing plans across paid, organic, social, CRM, and brand
• Lead integrated campaign planning across clinic launches, seasonal promotions, new treatment rollouts, and acquisition activity
• Monitor competitor activity, market trends, and patient behaviour to identify and act on growth opportunities
• Establish marketing reporting frameworks and dashboards, presenting performance insights and strategic recommendations to senior stakeholders
• Oversee and evolve the Skingevity group’s brand architecture, ensuring consistency across the group and its individual clinic brands
• Maintain and enforce brand guidelines across all internal and external touchpoints, including digital, print, and in-clinic environments

Requirements

• 7+ years of marketing experience, with a minimum of 3 years in a marketing leadership or Head of Marketing role
• Demonstrable track record of building and managing a multi-disciplinary marketing team
• Strong commercial acumen and experience managing marketing budgets with clear accountability for ROI
• Broad digital marketing expertise spanning SEO, paid media, social, CRM, and content
• Experience with CRM platforms and customer journey design; Zenoti experience is a strong advantage
• Excellent understanding of UK advertising regulations as they apply to healthcare, aesthetics, or regulated consumer sectors
• Exceptional written and verbal communication skills; confident presenting to senior stakeholders
• Proven ability to work at pace in a scaling, entrepreneurial business environment
• Familiarity with multi-site marketing structures.

Benefits

• Company events
• Employee discount
• Employee stock ownership plan
• Work from home