Responsibilities

• Full-funnel Demand Gen: Own strategy from awareness through expansion with a pipeline target tied to revenue.
• ABM & Expansion: Lead Tier 1/2 account ABM, intent-driven cross-sell, and Sales/CS aligned expansion pipeline.
• Inbound & Content: Design conversion architecture, landing pages, CTAs, demo flow, and problem-focused nurture tracks.

Requirements

• Proven B2B demand generation experience in a high-growth SaaS or data/analytics business with a complex, high-ACV product
• A track record of rebuilding demand generation culture and measurement — not just managing it
• Full-funnel fluency: paid, content, ABM, nurture, marketing ops, and the frameworks that tie them to revenue
• Experience owning pipeline across both net new and expansion motions
• Experience working alongside an enterprise sales motion — multi-stakeholder buying cycles, long deal timelines, and the demand generation strategies that support them: account-level engagement, executive-level content, and the ability to measure influence as well as attribution
• A track record of optimising inbound conversion — not just driving traffic or generating leads, but improving the quality and velocity of the path from first intent signal to sales-qualified conversation
• Fluency in marketing automation — Marketo is the current platform — and a clear strategic and operational understanding of how inbound and outbound motions work together: how demand generation creates the signal that outbound acts on, and how to design the handoff so neither motion wastes the other’s work. The stack is actively evolving; underlying capability matters more than tool familiarity
• Familiarity with AI search optimisation (GEO/AIO) and how B2B content strategy is shifting in response to LLM-driven discovery
• An AI-first mindset with specific, hands-on experience building automated and AI-powered marketing workflows
• A genuine interest in building AI-powered marketing workflows — not as an observer, but as an active collaborator. We are investing in an AI-powered marketing operating system covering content repurposing, paid copy generation, outreach personalisation, and automated content-to-video pipelines. This person will help shape and pressure-test that build alongside our digital growth team
• A forward-looking view on how marketing teams are evolving: comfortable leading through influence and specialist resource rather than headcount, and genuinely excited by the idea that a well-orchestrated small team with the right tools and partners can outperform a traditional large one
• A principled view on marketing technology — platform-agnostic, focused on what a modern stack needs to do and how to evaluate it as the landscape evolves
• Commercial credibility: comfortable owning a number and presenting alongside quota carriers in a revenue review

Preferred

• Enjoy flexible hybrid working – split your time between home and our office, with the freedom to work where you’re most productive
• A vibrant, diverse company pushing ourselves and the technology to deliver beyond the cutting edge
• A team of motivated characters and top minds striving to be the best at what we do at all times
• Constantly learning and exploring new tools and technologies
• Acting as company owners (all Vortexa staff have equity options)– in a business-savvy and responsible way
• Motivated by being collaborative, working and achieving together
• Private Health Insurance offered via Vitality to help you look after your physical health
• Global Volunteering Policy to help you ‘do good’ and feel better

Benefits

• Private Health Insurance offered via Vitality to help you look after your physical health
• Global Volunteering Policy to help you ‘do good’ and feel better
• A vibrant, diverse company pushing ourselves and the technology to deliver beyond the cutting edge
• A team of motivated characters and top minds striving to be the best at what we do at all times
• Constantly learning and exploring new tools and technologies
• Acting as company owners (all Vortexa staff have equity options)– in a business-savvy and responsible way
• Motivated by being collaborative, working and achieving together