Own the 12-month brand and strategic partnerships engine for a global golf travel brand, pairing emotionally resonant storytelling with commercial results across campaigns, media, and ambassador programs.

• Brand & Sales Activation Plan Delivery: Oversee planning and delivery of integrated 12-month brand and sales driving plans across key commercial periods and strategic moments
• Lead major new brand campaign development, partnering with external agencies, production partners and media owners where required
• Own brand messaging frameworks and creative strategy, and ensure plans deliver a distinctive, emotionally engaging and commercially effective brand presence
• Partnerships & Commercial Collaborations: Develop and deliver Your Golf Travel’s partnership strategy across governing bodies, media, tourism boards, rights holders and commercial partners
• Secure and activate paid and value-in-kind partnerships that drive brand reach, customer value/experience and commercial return
• Create compelling partnership activation plans that support both brand and revenue objectives
• Responsible for driving during/post booking ancillary income through partnerships
• Measure partnership effectiveness, income secured and long-term value creation
• ATL Media & PR: Lead ATL/new media channel planning and buying e.g. TV
• Own PR plans development/delivery, manage media relationships, press opportunities, brand storytelling

• Identify proactive opportunities to increase brand visibility, authority and cultural relevance
• Support executive profiling, thought leadership and key business announcements where appropriate
• Work closely with analytics and performance teams to evaluate incrementality and channel mix/effectiveness
• Ambassador, Influencer and Affiliate Plans: Identify priority ambassadors/influencers that align with the brand, and develop/deliver partnership plans that build the brand, deliver commercial value for our suppliers/partners
• Ensure alignment with the content and product teams
• Continuously push boundaries of our plans and evolve based on results
• Develop 3rd party affiliate plans/partners to drive brand, sessions and short term sales metrics
• Build Creativity & Test-and-Learn Culture: Use insight, customer behaviour and market trends to inform plans and decisions
• Champion a culture of creativity, experimentation and continuous improvement within the wider marketing team
• Develop frameworks for evaluating campaign, media and partnership performance

• Significant experience in delivering results in brand and integrated marketing roles
• Securing, negotiating and activating strategic commercial and marketing partnerships
• ATL media planning/buying, PR and creative production
• Working with influencers/ambassadors
• Developed significant creative work that is distinctive, emotionally resonant and commercially effective
• Strong stakeholder management and cross-functional leadership capability
• Managing multiple direct reports

• Worked in travel, sport or consumer brands
• A golfer and has been on golf trips before

• Annual Leave – 25 days holiday, increasing by 1 day per year of service (up to 28 days), plus the option to buy back up to 5 extra days each year.
• Amazing Travel Perks – Enjoy familiarisation trips to top golf and holiday destinations in the UK and overseas, plus exclusive discounts on golf holidays, flights, and hotels.
• Recognition & Rewards – Be part of our annual company away trips for top performers and benefit from structured training and personalised development plans.
• Exclusive Brand Discounts – Save on top golf and sports brands, including Taylormade, Under Armour, and Ping.
• Health & Wellbeing – Subsidised health club memberships, a fully funded Employee Assistance Programme (EAP), and a Cycle to Work scheme.
• Sustainable Travel Benefits – Access our Electric Car scheme with Octopus EV and make your commute greener.
• Growth & Development – Receive honest feedback, regular coaching sessions, and the opportunity to grow within a dynamic and supportive team.

Ready to help us deliver world-class travel experiences? Apply now and go the extra yard with us.