Growth & Marketing Manager

Arundel, West Sussex, UK (Hybrid)

£35K/yr – £55K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own growth initiatives that accelerate new customer acquisition, lift retention and order value, and deepen engagement across email and social while coordinating with a TikTok shop agency to unlock a major revenue channel, backed by testing, analytics and optimization.

  • Own acquisition, retention, and AOV uplift across D2C with a data-informed, test-driven approach.
  • Channel management: email, social, and TikTok shop as a revenue driver, with commercial accountability.
  • Analytics-led optimization: ROI, budgeting, and performance improvements across campaigns.

Job Description

Responsibilities

  • Gain new customers at a significantly faster rate
  • Increase customer retention and repeat purchase rate
  • Grow the average order value
  • Run and strengthen engagement across email and social channels
  • Work with our newly appointed TikTok agency to grow TikTok shop as a key revenue channel
  • Improve overall marketing performance through analysis, testing and optimisation

Requirements

  • Have a minimum of 3+ years of hands-on experience in a similar growth, marketing or content- focused role
  • Have experience taking campaigns from idea and brainstorming stage through to execution, analysis and optimisation
  • Understand both marketing and sales, and how closely linked they are within a growing business
  • Have experience working with marketing budgets and understanding return on investment
  • Be commercially aware and understand what “good performance” looks like across different marketing channels
  • Be confident in analysing metrics and using data to improve performance and decision-making
  • Be highly organised, proactive and accountable
  • Be career-driven and ambitious, with a genuine desire to grow within Catherine’s Originals
  • Feels excited by the opportunity to eventually lead all things marketing within the business as the company scales
  • Shopify

Preferred

  • FMCG experience
  • founder-led brand experience
  • paid ads experience
  • Have worked within an online, D2C brand

Benefits

  • Discretionary bonus structure
  • 50% product discounts
  • Team-building experiences
  • Hot Lunches
  • Annual team trip to celebrate the team and strengthen company culture
  • Additional Christmas holiday
  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • Free parking
  • On-site parking
Catherine's Originals logo

Catherine's Originals

Not just a box of chocolates. A new to market, worlds first, pioneering, plant product. Carefully created to make the celebrations we love, that little bit more inclusive. Catherine's Originals, a complete start-up, led by a small team who have, never, ever, embarked on a journey like this before. Catherine (the founder) made the decision to keep all aspects of the business "in-house", ensuring quality ripples throughout each product from start-to-finish. With intentions to grow, shape and challenge the status quo and to share inclusive products, that still taste FANTASTICALLY good!Connect with Catherine for more!

Walberton, England, GBR
3 employees (1 in marketing)

Traffic Signals

Monthly Visitors
18.2K
Traffic Source Mix
Search
23.7%
Direct
15.3%
Referral
3.4%
Social
2.4%
Paid
1.1%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (33% of company)
Marketing Roles Posted (Last 30 Days)
1