Growth & Marketing Manager at Catherine's Originals | Arundel, West Sussex, UK | £35K/yr – £55K/yr

Growth & Marketing Manager

Arundel, West Sussex, UK (Hybrid)

£35K/yr – £55K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own growth initiatives that accelerate new customer acquisition, lift retention and order value, and deepen engagement across email and social while coordinating with a TikTok shop agency to unlock a major revenue channel, backed by testing, analytics and optimization.

Own acquisition, retention, and AOV uplift across D2C with a data-informed, test-driven approach.
Channel management: email, social, and TikTok shop as a revenue driver, with commercial accountability.
Analytics-led optimization: ROI, budgeting, and performance improvements across campaigns.

Job Description

Responsibilities

Gain new customers at a significantly faster rate
Increase customer retention and repeat purchase rate
Grow the average order value
Run and strengthen engagement across email and social channels
Work with our newly appointed TikTok agency to grow TikTok shop as a key revenue channel
Improve overall marketing performance through analysis, testing and optimisation

Requirements

Have a minimum of 3+ years of hands-on experience in a similar growth, marketing or content- focused role
Have experience taking campaigns from idea and brainstorming stage through to execution, analysis and optimisation
Understand both marketing and sales, and how closely linked they are within a growing business
Have experience working with marketing budgets and understanding return on investment
Be commercially aware and understand what “good performance” looks like across different marketing channels
Be confident in analysing metrics and using data to improve performance and decision-making
Be highly organised, proactive and accountable
Be career-driven and ambitious, with a genuine desire to grow within Catherine’s Originals
Feels excited by the opportunity to eventually lead all things marketing within the business as the company scales
Shopify

Preferred

FMCG experience
founder-led brand experience
paid ads experience
Have worked within an online, D2C brand

Benefits

Discretionary bonus structure
50% product discounts
Team-building experiences
Hot Lunches
Annual team trip to celebrate the team and strengthen company culture
Additional Christmas holiday
Casual dress
Company events
Company pension
Employee discount
Free parking
On-site parking

Catherine's Originals

Not just a box of chocolates. A new to market, worlds first, pioneering, plant product. Carefully created to make the celebrations we love, that little bit more inclusive. Catherine's Originals, a complete start-up, led by a small team who have, never, ever, embarked on a journey like this before. Catherine (the founder) made the decision to keep all aspects of the business "in-house", ensuring quality ripples throughout each product from start-to-finish. With intentions to grow, shape and challenge the status quo and to share inclusive products, that still taste FANTASTICALLY good!Connect with Catherine for more!

Walberton, England, GBR

3 employees (1 in marketing)

www.catherinesoriginals.com