Growth Marketing Executive

England, UK (Remote)

£45K/yr – £50K/yrMid Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Own and scale EasyPeasy's growth engine across paid, organic, and local campaigns to drive acquisition, activation, engagement, and retention while building scalable local-authority assets and data-driven optimisation.

Translate local authority priorities into targeted campaigns
Track, analyse and report on key growth metrics

Job Description

Responsibilities

Growth Strategy Execution
Deliver EasyPeasy’s growth marketing strategy across acquisition, activation, engagement, and retention
Build and optimise a multi-channel, always-on growth engine across paid, organic, and partner-led channels
Translate local authority priorities into targeted, high-performing campaigns
Work with customer success and partner teams to support local awareness raising in council areas across the country
Ensure alignment between central campaigns and local delivery
Develop scalable toolkits and assets for local authorities (e.g. social content, newsletters, campaigns)
Paid Acquisition & Optimisation
Plan, launch and optimise paid social campaigns to drive scalable parent acquisition
Manage audience targeting, budget allocation, and performance optimisation

Requirements

4+ years' experience in growth marketing, performance marketing, or digital acquisition
Strong hands-on experience with paid social advertising (Meta essential)
Hands-on experience with copy, content and creative development (e.g. Canva)
Hands-on experience with Google Ads and GA4
Experience with SEO and/or content-driven growth strategies
Proven track record of managing campaigns with clear performance metrics (CPA, conversion, ROI)
Strong analytical skills and confidence working with data to drive decisions
Experience running A/B tests and optimisation cycles
Excellent written communication and copywriting skills

Preferred

Experience working in a startup, scale-up, or mission-led organisation
Experience with parenting, early years, education, or public sector audiences
Experience working with influencers or creator-led campaigns

Benefits

Remote working, comprehensive health, dental & optical insurance
Annual leave: 25 days, rising to 30 with length of service (plus bank holidays)

EasyPeasy

2.7 Glassdoor

We are a mission-led social enterprise committed to supporting parents, carers, and early years practitioners to give babies and young children the best possible start in life and close the gap in school readiness. We believe in a world where all children have an equal opportunity to reach their full potential, and our vision is for every baby to have the foundation for a healthy, happy, and fulfilling life.In our mission to support babies, children, families, and early years practitioners and carers nationwide to lay the foundations for a happy and healthy life, EasyPeasy is proud to partner with councils to enhance the development and delivery of integrated, local early years delivery plans and strategies.

Founded in 2016

London, England, GBR

15 employees (2 in marketing)

www.easypeasyapp.com

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